Marketing Manager

Musgrave Group; Belfast City District; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Musgrave is seeking a Marketing Manager to drive local marketing initiatives for our SuperValu and Centra stores in Northern Ireland, with involvement in NI-wide campaigns. You will shape innovative activity at local and regional levels, build strong store partnerships, and deliver measurable impact for our brands and customers.

The role requires 4–5 years in marketing (or 5 years in lieu of formal qualifications), with strong digital marketing knowledge, and a full driving licence.

Qualifications

• A relevant third-level qualification and 4-5 years of marketing experience, or 5 years of hands-on marketing experience in lieu of formal qualifications.
• Strong understanding of digital marketing and end-to-end campaign management.
• Excellent presentation skills and ability to communicate with diverse audiences.

Responsibilities

• Lead local and NI-wide marketing initiatives for company-owned stores.
• Collaborate with Store Managers and Regional Ops to address local needs.
• Develop and deliver engaging marketing materials and campaigns with internal teams and agencies.
• Oversee budgets and monitor campaign performance to optimise impact.
• Analyse outcomes and share learnings to improve future strategies.

Skills

Marketing Experience

Digital Marketing

End-to-End Campaigns

Presentation Skills

Education

Marketing degree

CIM or postgraduate

Tools

Microsoft Office

Job description

Marketing Manager - Belfast, Dargan Drive

Full Time 9-month FTC

Join Musgrave - A Legacy of Innovation, Community, and Excellence

Musgrave is one of Europe’s most successful family-owned businesses, with a rich 150-year legacy in food and brand innovation. We`re proud to serve communities across Ireland and Spain, feeding one in three people every day through 18 iconic brands like SuperValu, Centra, Mace, Frank and Honest, and Musgrave MarketPlace. By supporting thousands of retail and foodservice family businesses, we make a positive impact on the communities they serve. We`re committed to becoming the most trusted and sustainable business in Ireland, and we`re looking for dynamic, forward-thinking individuals to join us on this journey.

About the Role

We are seeking a Marketing Manager to drive local marketing initiatives for our company-owned SuperValu and Centra stores across Northern Ireland, while also playing a key role in the development and delivery of selected Northern Ireland-wide marketing campaigns.

As part of our dynamic team, you will have the opportunity to shape innovative marketing activity at both a local and regional level, build strong store partnerships, and deliver measurable impact for our brands and customers.

Key Responsibilities

• Lead Local and Regional Marketing Campaigns: Develop and execute store-specific marketing plans for company-owned SuperValu and Centra locations, while leading the development and delivery of selected cross-brand marketing campaigns across Northern Ireland. Ensure all activity aligns with commercial objectives, brand guidelines, and customer needs.
• Collaborate Across Teams: Work closely with Store Managers, Regional Operations Managers, and internal teams to understand local needs and ensure that marketing solutions address these needs effectively.
• Creative Development: Collaborate with in-house design teams and external agencies to create engaging marketing materials and campaigns that resonate with local customers.
• Budget & Performance Management: Oversee marketing budgets, ensuring cost-effective spending and tracking campaign performance to optimize future initiatives.
• Continuous Improvement: Analyse campaign outcomes and share key learnings to improve future strategies, fostering a culture of continuous improvement.

Who We’re Looking For

We want a Marketing Manager who is passionate, creative, and results-driven. If you have a knack for understanding consumer behaviour, enjoy collaborating across teams, and thrive in a fast-paced environment, we want to hear from you!

• A relevant third-level qualification and 4-5 years of marketing experience, or 5 years of hands-on marketing experience in lieu of formal qualifications.
• Practical experience in developing and delivering marketing campaigns, with a strong understanding of digital marketing and end-to-end campaign management.
• Strong presentation skills, with the ability to communicate effectively to diverse audiences.
• A full driving license and access to a car.
• Competence in Microsoft Office and excellent attention to detail.
• A systematic approach to problem-solving and the ability to manage multiple tasks within tight deadlines.
• Passion for developing your career in marketing and a willingness to work cross-departmentally.
• A third-level qualification in Marketing, Business, or a related field.
• CIM or Postgraduate qualification (or in progress).
• Experience in FMCG, B2B, or customer-centric environments, ideally within the food retail sector

Career Development

With a commitment to your personal and professional growth, Musgrave offers numerous opportunities for advancement and learning.

Collaborative Environment

Work alongside a passionate team, where your contributions will make a significant impact

Innovation Focus

Be part of a company that values forward-thinking solutions

Community Focus

Be part of a company that truly values its communities and strives to make a positive impact.

Be Part of a Legacy

Join a company with a long-standing commitment to community and innovation.

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.

Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely