Marketing Manager

Optimo Care Group; Barnsley; On-site; GBP 38,000 - 46,000; Full time

Benefits offered by this job

Hybrid working

All travel costs paid

CIM membership or equivalent

Wellbeing Matters Programme

Job summary

Talosats Careers is seeking a Marketing Manager to lead multi-brand marketing across our offices with a hybrid base in Barnsley, Oldham or Rochdale. You will own all external channels, drive recruitment marketing strategy, and align local search visibility with our growth goals.

You will manage the group marketing budget, shape the internal voice across brands, and coordinate cross-site efforts to deliver consistent, measurable results. This role is a rare chance to build from the ground up.

Qualifications

• Led marketing for an organisation or division, setting the plan and not just delivering someone else's work.
• Ran recruitment marketing or employer brand with measurable results and numbers.
• Managed marketing across more than one location or brand simultaneously.
• Handled local search and Google Business Profiles for multiple sites.
• Able to write and produce content to a publishable standard with portfolio work.
• Can coordinate work from team members who do not report to you.
• Comfortable with Google Analytics and Search Console, able to discern signal from noise.

Responsibilities

• Own every public-facing channel: websites, social accounts, Google Business Profiles, employer and review profiles.
• Lead recruitment marketing strategy across brands and branches, including cost per hire.
• Oversee local search visibility for all thirteen offices and manage the group marketing budget.
• Shape our internal voice across 1,500 staff and six brands.
• Consolidate six brands' websites and social accounts into a cohesive, manageable system.

Job description

Marketing Manager

Base yourself at Oldham, Rochdale or Barnsley — your choice Hybrid From £42,000 Permanent, full time Closing Friday 16 October 2026

We employ around 1,500 people and support several thousand more to live at home. We have seven websites, six brands and thirteen offices — and not one marketing person. That is the job. You would be the first.

What you would own

• Every public-facing channel we have: the websites, all social accounts, our Google Business Profiles, our employer and review profiles. You hold the logins, set the standards and decide what goes live.
• Recruitment marketing across every brand and branch — the strategy, channels, employer brand and creative — working alongside our recruitment team, and the cost per hire that comes out of it.
• Local search visibility across all thirteen offices.
• The group marketing budget, plus a project fund for commissioning technical and design work.
• Our internal voice — how 1,500 people across six brands hear from us.

What you would be working on first

• We recruit around 450 people a year and do not currently measure what that costs us by channel.
• Families looking for care locally struggle to find us, and when they do we do not answer the question they arrived with.
• Commissioners fund most of what we do, and we publish almost no evidence for them.
• Six brands' worth of websites and social accounts that need consolidating into something one person can run properly.

What we are looking for

• You have led marketing for an organisation or a division — set the plan, not only delivered someone else's.
• You have run recruitment marketing or employer brand, and you can tell us what it changed, with numbers.
• You have managed marketing across more than one location or brand at the same time.
• You have handled local search and Google Business Profiles for multiple sites.
• You can write and produce content to a standard we could publish, and you have work you can show us.
• You can get consistent work out of people who do not report to you.
• You are comfortable in Google Analytics and Search Console, and honest enough to say when a movement is just noise.

What we are not asking for

Not a developer. Not a technical SEO specialist — we buy that work in and you would manage the supplier. Not care sector experience: we can teach you the sector in a quarter, and we cannot teach multi-site marketing ownership in a quarter. No particular qualification, and no set number of years.

What comes with it

• A budget of your own, and no marketing hierarchy above you to clear things with.
• All travel costs met in full — mileage, rail, accommodation and subsistence.
• Budget for CIM membership or an equivalent, and the time to use it.
• Hybrid working — on average three days a week with the business and two from home — pension, annual leave plus bank holidays, and our Wellbeing Matters Programme.

Being straight with you

Your base is your choice — Oldham, Rochdale or Barnsley — and you are welcome to work from any of our operational sites when you are out with the business. This is a hybrid role: on average three days a week with the business and two from home, and those three days are a mix of your own base and time out at our branches and services, so no two weeks look the same. You would be the only marketing person here, so you need to prioritise hard and finish things. The first ninety days are mostly putting right what has been left. The travel is real — our branches are across Yorkshire, the North West and Essex, usually one or two days a fortnight with the occasional overnight — because the stories and photographs do not come to you. All travel is paid in full, and we will consider any reasonable adjustment that helps you do it.