Marketing Lead for Self-Directed Learners

Moonfire; Greater London; On-site; GBP 50,000 - 85,000; Full time

Benefits offered by this job

Stock options

Unlimited frontier AI access

Unlimited Grasp access for you and two

Direct collaboration with founders

Small team in Canary Wharf

Deliveroo for late shifts

Job summary

Grasp is seeking the first marketer to own product and content marketing. You will shape messaging for learners, drive onboarding communication, and experiment with channels to grow the audience. This role reports directly to the founders and will define the system for growth.

You’ll work in a small team at Canary Wharf, with ownership of multi-channel content, voice in public or produced, and a focus on converting learners into advocates. This is not a remote, calendar-driven role.

Qualifications

• 3+ years in consumer marketing with measurable conversion results.
• Experience turning audience research into messaging that drives growth.
• Built and grown at least one social channel from scratch.
• Comfort speaking publicly or producing someone else’s voice.
• Turned customers into advocates and can cite who they were and what happened.
• Extensively leverage frontier AI in your workflow and can illustrate how.

Responsibilities

• Own how we talk to learners from the landing page through onboarding and start alternative channels to grow the audience.
• Grow the audience across multiple channels with tested messaging and experiments.
• Lead end-to-end initiatives: set goals, build trackers, hit deadlines, and report back to founders.

Skills

Consumer marketing

Conversion copywriting

Audience research

Social media growth

Public speaking

Advocacy

Frontier AI in workflows

Job description

Grasp is seeking the first marketer to own product and content marketing. You will shape messaging for learners, drive onboarding communication, and experiment with channels to grow the audience. This role reports directly to the founders and will define the system for growth.

You’ll work in a small team at Canary Wharf, with ownership of multi-channel content, voice in public or produced, and a focus on converting learners into advocates. This is not a remote, calendar-driven role.