Marketing Lead: Content & Product

The Marketing Meetup Ltd; Greater London; On-site; GBP 50,000 - 85,000; Full time

Benefits offered by this job

Stock options

Unlimited frontier AI access

Unlimited Grasp access

Direct collaboration with founders

Small team in Canary Wharf

Deliveroo for late hours

Job summary

The Marketing Meetup Ltd is seeking its first dedicated marketer to shape product messaging and content for self-directed learners. You will own messaging from the landing page through onboarding and experiment with new channels to grow the audience, talking to learners as one of them.

This is a high-impact, on-site role based near Canary Wharf, reporting directly to the founders. You will influence product and growth, build communities, and scale marketing without a pre-set calendar or

Qualifications

• 3+ years of consumer marketing with measurable conversion copywriting results.
• Experience turning audience insights into a messaging hierarchy used by product and growth.
• Proven ability to build and grow at least one social channel from scratch.
• Comfortable voicing in public or producing content for others.
• Track record of turning customers or followers into advocates with identifiable outcomes.
• Demonstrated use of frontier AI tools within the workflow.

Responsibilities

• Own how we communicate with learners from landing page to onboarding.
• Define and execute multi-channel growth to expand the audience.
• Collaborate directly with founders to build the marketing system we need.
• Deliver results in a fast-paced, high-volume environment, with end-to-end ownership.

Skills

Conversion copywriting

Audience research

Social channel growth

Public voice

Advocacy conversion

Frontier AI usage

UK work eligibility

Job description

The role

You’d be our first marketer, focused on product and content. There is a product people pay for, a team that will build whatever measurement you need, and an audience of self-directed learners who are already out there figuring things out on their own. Your job is to find them and talk to them like one of them.

In the first quarter that means owning how we talk to learners from the landing page through onboarding, and starting alternative channels to grow the audience on. Then it means growing them.

This isn’t the job if you want a brief and a calendar, a team to delegate to, or to work from home a lot.

Requirements

Essential

• 3+ years doing consumer marketing with conversion copywriting results you can show us.
• You’ve done audience research and turned it into a messaging hierarchy that product and growth leveraged successfully.
• You’ve personally built and grown at least 1 social channel from scratch.
• You’re comfortable being a voice in public, or producing someone else’s.
• You’ve turned customers or followers into advocates before, and can tell us who they were and what happened.
• You extensively leverage frontier AI in your workflow, and can illustrate how.
• You have permanent right to work in the UK.

Desirable

• You’ve run multi-channel content calendars and a repurposing pipeline.
• You’ve produced content with experts/founders on camera.
• You know lifecycle comms.
• You can read a channel-by-channel signup breakdown and know what to do with it.
• You’ve built communities and other lighthouses (we have WhatsApp groups and quite a serious AI paper club you can build up).
• You know the adult self-learning audience, or you’re one of them.

How you work

• You prioritise. Time and resources go where they move the number, and you can ELI5 why.
• You have grit. It can be high volume and fast paced. You don’t expect your work to be comfortable.
• You hustle. You try things, run tests, and fix problems as they appear, without waiting to be told how.
• You’re organised. You can lead an initiative end to end: set the goal, build the tracker, hit the date.

Compensation & Benefits

• £50k–£85k, plus stock options. Negotiable salary-to-equity mix.
• Unlimited frontier AI access + whatever tools you need.
• Unlimited Grasp for you and two friends.
• As the first marketer you will work directly with the founders to build the system you need.
• Small team in Canary Wharf.
• Deliveroo for when you’re in late.