Enable job alerts via email!

Marketing Lead for Infant Nutrition Products

BoobyBiome

Greater London

On-site

GBP 45,000 - 60,000

Full time

13 days ago

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

Join a leading company focused on infant health as their first Marketing Lead. You'll be crucial in shaping marketing strategies and engaging with parents through various channels as they launch groundbreaking products aimed at improving infant health outcomes. This role offers the chance to work closely with the founding team in a dynamic and impactful environment.

Benefits

Career growth opportunities

Flexible remote working arrangements

Employee share option plan

Qualifications

4+ years' experience in a marketing or growth role.
Proven ability to create and manage content across platforms.
Experience managing paid campaigns across Meta and Google Ads.

Responsibilities

Develop brand strategies to engage parents.
Lead the company's social media presence.
Design and deliver email campaigns to convert audiences.

Skills

Content creation

Data analysis

Email marketing

Social media management

Education

Bachelor’s degree in Marketing, Business, Sciences

Tools

CRM tools

SEO practices

Social media platforms

Email marketing tools

Marketing Lead for Infant Nutrition Products

Get AI-powered advice on this job and more exclusive features.

BoobyBiome is transforming infant health by delivering the breast milk microbiome to all babies. Our research-driven innovations aim to improve early-life health outcomes. BoobyBiome's first product isa baby bottle device designed to protect the beneficial bacteria in expressed breast milk. We are also developing a synbiotic for formula-fed infants.

The Role

We are looking for an ambitious marketing generalist to join as our first marketing hire at an exciting pre-launch stage. You will be responsible for building BoobyBiome’s marketing strategy and social presence from the ground up. This is a dynamic, hands-on role with involvement across many areas. You will work closely with the founding team across content, digital, social, and analytics. Initially, the focus will be on brand evolution, content creation, organic social, and launching campaigns to reach new and expecting parents (D2C). Over time, you’ll help shape our B2B marketing to partners and hospitals and take on more responsibility for analytics and performance. You will report directly to the COO, with a dotted line to the CEO and CTO.

Brand Marketing and Community

Develop brand strategies that engage and educate new and expecting parents
Lead BoobyBiome’s presence on Instagram, TikTok, and other key channels.
Create short-form video, educational posts, blogs, and campaign content aligned with our mission
Manage content calendars, website updates, and landing pages to support growth and conversion
Support relationships with influencers, collaborators, healthcare professionals, and parent advocates

Email and CRM

Collate and segment email lists from campaigns and website leads
Design, write, and deliver email campaigns to engage and convert our audiences
Set up and manage basic CRM tools and automated workflows

Growth and Analytics

Monitor consumer trends and behavioural insights to refine messaging and targeting
Support or manage paid social campaigns (e.g. Meta, TikTok, Google); track performance and optimise spend
Analyse funnel data (e.g. CAC, conversion rates) using attribution and CRM tools to inform strategy
Contribute to CRO through performance analysis, A/B testing, and content or UX updates
Forecast and report on campaign performance, sharing actionable insights with the team

The Candidate

Essential qualifications and experience:

Bachelor’s degree in Marketing, Business, Sciences or a related field. Understanding of scientific or health-related topics is a strong plus
4+ years' experience in a marketing or growth role, ideally in a startup, health, or science-driven brand
Proven ability to create and manage content across Instagram, TikTok, and other platforms
Skilled in interpreting performance data to optimise marketing strategy
Experience running or managing paid campaigns across Meta, TikTok, or Google Ads
Working knowledge of SEO for content, metadata, and keywords
Comfortable doing a bit of everything, from setting strategy and creating content to reviewing ad performance or building an email flow
An empathetic person comfortable with content creation around breastfeeding, understanding and supporting that every parent's experience will be different.

Desirable qualifications and experience:

Design skills (e.g. Adobe, Canva, Figma) to produce basic graphics or assets
Familiarity with email marketing and CRM tools
Basic knowledge of Shopify for content updates and product tracking
Experience with Amazon listings, A+ content, and keyword optimisation
Experience in health and/or baby industry is a strong bonus.
Employee share option plan.
Career growth and development opportunities in a collaborative and innovative work environment.
Enhanced flexibility for remote working arrangements and family commitments.
Opportunity to work on a revolutionary product that can significantly impact infant health.

Salary: £45K+, depending on experience.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are interested in joining BoobyBiome. Please send your application to info@boobybiome.com. Due to a high volume of applications we may not be able to respond to everyone. BoobyBiome is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales

Referrals increase your chances of interviewing at BoobyBiome by 2x

London, England, United Kingdom 2 weeks ago