Marketing Lead, Europe

Gemini Trust Company; London; Remote; GBP 50,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Lead for Europe to spearhead innovative marketing strategies in the fast-paced crypto sector. This role will focus on developing go-to-market plans, creating compelling messaging, and driving brand localization across various European markets. The ideal candidate will have extensive experience in marketing, a deep understanding of customer behavior, and a collaborative spirit to work with cross-functional teams. Join a forward-thinking company that values diversity and offers a supportive environment for professional growth, while playing a pivotal role in shaping the future of financial freedom in Europe.

Benefits

Competitive Compensation

Long-term equity incentives

Up to 28 paid holidays

Retirement Plan Matching

Generous Parental Leave

Comprehensive Health Plans

Training and Professional Development

Qualifications

• 8+ years in marketing roles focusing on growth and product marketing.
• Deep understanding of the European crypto industry and trends.

Responsibilities

• Develop European marketing strategies for product launches.
• Collaborate with teams to align marketing plans with leadership objectives.
• Drive customer engagement through improved messaging and experiences.

Skills

Marketing Strategy

Customer Behavior Analysis

Cross-Functional Collaboration

Creative Campaign Development

Brand Storytelling

Education

Bachelor's Degree in Marketing or related field

Job description

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Marketing

The Role: Marketing Lead, Europe

Gemini is looking for a motivated crypto marketer with a deep understanding of the European crypto industry to join as our Europe Marketing Lead. They will be responsible for creating go to market plans for key product launches, developing messaging and creative to support growth initiatives, and support localized brand efforts.

The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of customer behavior, and has the ability to leverage data to develop comprehensive marketing strategies.

This position will play a crucial role in the success of our European expansion. Success in this role requires a strong bias for action.

Responsibilities:

• Product Marketing: Develop the European marketing strategy for key product launches including positioning, messaging, go to market plans, and campaign launch. This person will be able to translate the brand and support localization efforts across several key markets in Europe including events, partnerships, etc.
• Cross-Functional Collaboration: Work closely with the European leadership team and global cross-functional partners to develop marketing plans that align with leadership objectives and key KPIs including user growth.
• Creative Campaign Development and Measurement: Work with our growth team on creative to drive exponential growth across our web and mobile user acquisition funnels, and track and measure performance.
• Customer Obsessed: Work with cross-functional partners including social media, customer support, and product teams to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps us grow faster. Drive customer engagement through improved messaging and user experiences.

Qualifications:

• 8+ years of experience in a variety of marketing roles across growth, product marketing, and brand.
• Deep understanding of the crypto industry in Europe including current trends, price movements, etc.
• Experience developing creative with a strong eye for copy, design, and brand storytelling.
• Ability to establish strategic priorities, create project plans, and stay organized.
• Strong understanding of customer behavior and segmentation.

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation
• Long-term incentive in the form of a new hire equity grant
• Up to 28 paid holidays (in addition to public/bank holidays)
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

In London, we have a remote work policy.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.