Marketing Lead, Embedded Services

Sage; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading software company in London is seeking a Senior Marketing Manager to lead field marketing programs. This role involves strategizing and executing marketing programs to drive awareness and generate demand within the embedded services sector. The ideal candidate will have experience in B2B SaaS marketing and event management, and will collaborate closely with various teams to achieve revenue targets. Benefits include comprehensive health coverage and flexible work arrangements.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

Ongoing training and professional development

Paid 5 days yearly to volunteer through our Sage Foundation

Flexible work patterns

Qualifications

• Experience in B2B SaaS field marketing.
• Track record in supporting marketing initiatives to scale new products.
• Hands-on experience managing end-to-end events.

Responsibilities

• Plan, execute, and optimize enterprise marketing programs.
• Build inbound and outbound marketing programs that drive demand.
• Own event lifecycle including planning, budgeting, logistics.

Skills

B2B SaaS field marketing

Demand generation

Event management

Tools

Salesforce

Job description

Overview

Marketing Lead, Embedded Services

Job Description:

Once in a lifetime career opportunities like this are rare so read on!

At Sage, we’re rapidly scaling our Embedded Services team, taking our platform proposition to the world’s most dynamic small business platforms, fintechs and vertical SaaS providers.

To help us on this mission, Sage is now looking for a dynamic, strategic and results-driven Senior Marketing Manager to lead and execute regional field marketing programs with platform partners that drive pipeline, engage strategic accounts, and support revenue growth. This role will work closely with Business Development, Product Marketing, and Demand Generation teams to plan and deliver high-impact marketing programmes and experiences from inbound and outbound campaigns to ABM and account-based activations, to major trade shows and regional roadshows.

You’ll own the strategy and execution of programmes that elevate the awareness of Sage as an embedded services brand, bring our proposition to life on the website and other channels, nurture prospects, and accelerate pipeline opportunities across key verticals and segments. This is an exciting opportunity for a field marketer who thrives at the intersection of creativity, high performance and business impact, with a passion for market disruption and a growth mindset.

Location - Hybrid, 3 days per week from our London Office.

Responsibilities

• Plan, execute, and optimise enterprise marketing programmes that drive awareness and establish Sage as the market leader in embedded services.
• Build inbound and outbound marketing programmes that drive demand generation for Sage embedded services and fuel the pipeline.
• Partner with Business Development to support territory plans and account-based strategies, including the creation of ABM programmes to target platform partners and key decision-makers.
• Develop integrated marketing programmes that leverage content, digital, and outbound tactics to drive engagement and build pipeline for mass platform acquisition.
• Create marketing collateral that supports complex buyer committee needs, including tech audience of developers as well as C suite decision makers.
• Align field marketing efforts with regional and global revenue goals to drive awareness, engagement, pipeline acceleration, and customer retention.
• Develop event strategy for embedded services, to include in-person/virtual events, including trade shows, roadshows, webinars and industry conferences.
• Own event lifecycle including planning, budgeting, logistics, content/messaging, vendor management, and on-site execution.
• Measure performance, analyse ROI, and continuously refine campaigns and events based on data and feedback.
• Maintain strong relationships with internal stakeholders, including Product Marketing, Brand and Business Development to ensure programme alignment and execution.
• Support quarterly and annual planning processes and report progress against KPIs.
• Champion the brand and deliver exceptional partner and prospect experiences.

Experience and Skills

• Experience in B2B SaaS field marketing, demand generation, and/ or enterprise performance marketing, preferably in the fintech, accounting tech, or developer API services sector.
• Proven track record in supporting marketing initiatives to scale new products or categories, especially involving awareness-building in greenfield segments.
• Demonstrated success planning and executing field programs that drive qualified pipeline and revenue impact.
• Cross-channel experience working with content marketing, social/Webinars/events (virtual and in‑person), PR, and partner-led activations.
• Hands-on experience managing end-to-end events including third-party trade shows, webinars, and executive engagements.
• Proven track record collaborating with Product Marketing and Sales/ Business Development to build territory-level plans, support account-based marketing, and influence key buying groups.
• Experience using CRM and marketing automation tools such as Salesforce, etc.
• Experience working in high-growth or matrixed organizations with cross-functional teams.
• Familiarity with ABM platforms, intent data, and enrichment tools is a plus.

Benefits

Your benefits (Only Applicable for UK Based Roles)

• Benefits video – https://youtu.be/TCMtTYUUiuU
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Additional Details

• Function: Performance Marketing
• Country: United Kingdom
• Office Location: London
• Work Place type: Hybrid
• Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [e-mail].

Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.