Marketing Lead

YOUNG GIANTS; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a mission-led company as a Marketing Lead, directly collaborating with the founder to shape impactful campaigns in education. This role is broad and autonomous, offering the chance to manage various marketing aspects including strategy, content creation, and brand development. You'll be instrumental in driving engagement and visibility across multiple channels, making a significant and lasting impact.

Benefits

Flexible working hours

Professional development opportunities

Impact-focused environment

Qualifications

• Minimum 3-5 years’ experience in a hands-on marketing position.
• Proven track record in delivering multi-channel marketing campaigns.
• Strong written communicator with an eye for design and storytelling.

Responsibilities

• Deliver a comprehensive, values-driven marketing strategy.
• Manage and execute social media plans on LinkedIn and Instagram.
• Write and publish engaging content including blog posts and case studies.

Skills

Marketing Strategy

Content Creation

Social Media Management

Project Management

Brand Development

Communication

Creativity

Education

Degree in Marketing, Communications, Media or related field

Professional certifications (CIM, Google Digital Garage)

Tools

Canva

Adobe Creative Suite

Mailchimp

WordPress

Job description

Changing Outcomes. Changing Lives.

Help shape flexible, learner-centred education for those who need it most.

Join Us as Our Marketing Lead – Work Directly with the Founder to Shape Something Special

As we expand our range and offer, we’re looking for a Marketing Lead — someone creative, strategic, and hands-on, who’s excited to work directly with the Founder to turn bold ideas into powerful campaigns.

This isn’t a distant, top-down brief, you’ll be side-by-side with Jaime shaping strategy and bringing ideas to life with your own flair and expertise. You’ll be the sole marketer in the business, managing everything from the ground up - from brand storytelling and digital strategy to merchandise and printed brochures. This is a rare opportunity to make a visible, lasting impact in a mission-led company.

What makes this role different:

• It’s broad: You’ll lead on everything from shaping and refining our marketing strategy to digital campaigns and social media, commissioning videos, keeping our website fresh, and producing beautiful print materials.
• It’s autonomous: You’ll lead on delivery and have full control of a generous marketing budget.
• It’s impactful: You’ll bring our brand to life across every touchpoint, crafting messaging that reaches schools, tutors, learners, and families — and helps change lives.
• It’s collaborative: You’ll work closely not just with Jaime, but with a committed and values-led senior team.

What it’s like to work here:

Young Giants is a small but mighty team. We’re friendly, informal, and deeply committed to what we do. You’ll find plenty of freedom to explore ideas, take ownership, and make your mark. We value open communication, flexibility, and a strong sense of purpose — and we’re building a workplace where everyone feels trusted, supported, and energised by the impact they’re having.

This is a rare opportunity to join a growing company with heart — where your work will be visible, valued, and central to our next chapter.

Key Responsibilities

1. Marketing Strategy & Performance:

• Deliver a comprehensive, values-driven marketing strategy (the company has a social media strategy already outlined, which is a great starting point) across multiple channels to build visibility, drive engagement, and communicate our impact to clients, tutors, and service users.
• Track and analyse the performance of all marketing channels (digital, physical, word-of-mouth)
• Refine tactics based on conversion data and team insights (the wider team will be conducting market and competitor research)

2. Social Media Management:

• Manage and execute social media plans:
• LinkedIn – Client-facing content
• Instagram – Tutor-facing engagement
• Maintain a consistent and professional presence aligned with our tone and mission

3. Content Creation & Copywriting:

• Write and publish:
• Blog posts
• Case studies
• General web and print copy
• Develop clear, engaging narratives for different audiences (clients, tutors, learners)

4. Visual & Multimedia Content:

• Oversee creation of:
• Promotional videos (for clients, tutors, service users)
• Training videos
• Photography (team, tutors, learners in action)

• Commission, direct, or edit content as needed

5. Branding & Print Collateral:

• Create and manage:
• Merchandise (e.g. t-shirts, pens, notepads, ID cards)
• Paper marketing materials (brochures, learner welcome packs)

• Ensure brand consistency across all outputs

6. Website & Digital Assets:

• Keep website up to date:
• Fresh copy
• Blog and case study uploads
• Testimonials and client deck
• Brochure downloads

• Support basic website improvements, collaborating with developers/designers as needed

7. Tutor & Client Engagement:

• Support tutor attraction and engagement through marketing content
• Help position Young Giants as a trusted, valued education partner to local authority commissioners and schools

8. Market Research:

• Use insights from internal teams (e.g. Territory Leads) to understand the landscape
• Adjust messaging and outreach accordingly

Who would thrive in this role:

We’re looking for someone who is not only experienced and skilled, but also aligned with our values of flexibility, creativity, and compassion in education. Someone who brings a mix of passion, leadership, and practical experience to the role. This is a broad and autonomous role for a strategic doer.

Qualifications & Experience

Essential:

• Degree in Marketing, Communications, Media, or a related field
  OR equivalent professional experience in a broad marketing role Minimum 3–5 years’ experience in a hands-on marketing position
• A proactive, creative all-rounder with a proven track record of developing and delivering multi-channel marketing campaigns
• Strong written communicator with an eye for design and storytelling
• Demonstrated ability to manage marketing projects from concept to delivery
• Able to balance strategy with hands-on delivery
• Comfortable working independently in a values-led, impact-focused business

Desirable:

• Professional certifications (e.g. CIM, IDM, Google Digital Garage, HubSpot, etc.) Experience working in small businesses, start-ups, or education/social impact sectors Working knowledge of design tools (e.g. Canva, Adobe Creative Suite, Mailchimp) and CMS (e.g. WordPress) Familiarity with social media scheduling, analytics, and email marketing tools
• Knowledge of video production or commissioning freelance creatives.

To apply please submit via Guardian Jobs:

• Your CV A covering letter giving us some idea of why you think you’d thrive in this role and what you can bring to Young Giants.
• We’re not able to consider any CV without a covering letter.