Marketing Lead

Randstad Technologies; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Randstad Technologies is seeking a Candidate Marketing Lead for Talent Attraction & Early Careers in London. The role is hybrid, requiring 1 day in the office per week, and involves leading the UK talent attraction strategy for a global professional services firm.

You will design and execute campaigns to attract Early Talent and Experienced Hires, oversee employer brand activation, and manage alumni engagement, reporting to the Marketing Director.

Qualifications

• Proven experience in employer branding, candidate marketing, or talent attraction.
• Solid understanding of the candidate lifecycle (awareness -> nurture -> application).
• Strong project management skills and experience briefing creative agencies.
• Ability to work hybrid with 1 day/week in the London office.

Responsibilities

• Run multi-channel marketing campaigns to build early talent and experienced hire pipelines.
• Brief agencies to produce employer brand assets, spotlight videos, and landing pages.
• Manage newsletters, landing pages, and event communications to drive applications.
• Track campaign metrics to optimize ROI across recruitment channels.
• Partner with Early Talent Recruiting, HR, and brand teams to hit peak-season hiring goals.

Skills

Employer branding

Candidate marketing

Talent attraction

Hybrid work

Job description

Job Title: Candidate Marketing Lead - Talent Attraction & Early Careers

Location: London (Hybrid - 1 Day/Week In-Office)

Contract: 6 Months 40 hrs/wk

Role Overview

Lead the UK talent attraction strategy for a global professional services firm. Reporting to the Marketing Director, you will design and execute campaigns to attract Early Talent (graduates, interns) and Experienced Hires, while overseeing employer brand activation and alumni engagement.

Key Responsibilities

• Campaign Delivery: Run multi-channel marketing campaigns (digital, social, campus) to build early talent and experienced hire candidate pipelines.
• Content & Agency Management: Brief internal/external agencies to produce employer brand assets, spotlight videos, and landing page content.
• Candidate Nurture: Manage newsletters, landing pages, and event communications to convert candidate interest into applications.
• Data & Performance: Track campaign metrics to optimize conversion rates and ROI across recruitment channels.
• Stakeholder Management: Partner with Early Talent Recruiting, HR, and global brand teams to deliver peak-season hiring goals.

Requirements

• Proven experience in employer branding, candidate marketing, or talent attraction.
• Solid understanding of the candidate lifecycle (awareness -> nurture -> application).
• Strong project management skills and experience briefing creative agencies.
• Ability to work hybrid with 1 day/week in the London office.