Marketing Intern

Crane Company; Leicester; On-site; GBP 8,900 - 13,000; Part time

Job summary

Druck invites a Marketing Intern in Leicester to join our multi-faceted B2B team. You will help manage Druck.com, work in Wordpress on SEO, content integration, imagery and metadata while learning how global campaigns are executed.

You will analyse data from Google Analytics, support campaigns, coordinate translations, and help maintain marketing collateral across channels including LinkedIn, YouTube and digital catalogs, under expert guidance.

Qualifications

• Experience with marketing data analysis and digital channels is a plus.
• Familiarity with content management systems and SEO basics is desirable.
• Strong written and verbal communication skills.

Responsibilities

• Partner with Marketing Leader to develop Druck’s marketing content for Druck.com and manage Wordpress-based tasks (SEO, downloads, imagery, metadata).
• Analyse data from Google Analytics and other tools to deliver insights and drive improvements.
• Support marketing campaigns and channel communications (LinkedIn, YouTube, catalogs) and coordinate translations with global stakeholders.
• Assist in data hygiene and management of Druck’s marketing database in HubSpot.

Skills

SEO basics

Data analysis

Content creation

Marketing coordination

Communication

Tools

WordPress

Google Analytics

HubSpot

Job description

Specific Internship details – Marketing Intern - Leicester

Druck’s Marketing function is responsible for global external Marketing content and deployment activities regarding the business’ products, services, technology and brand image. The team thinks and acts globally, to ensure marketing messages reach all corners of the world.

During a Marketing internship with Druck, you will be responsible for:

• Partnering with Druck’s Marketing Leader in developing and managing Druck’s most important marketing channel: its website, Druck.com. Having received training, you will work directly in Wordpress on several technical and content aspects, such as SEO, content integration, downloads, high quality product imagery, SEO-quality text and meta data


• Analyse data from multiple sources, especially Google Analytics, as well as other tools, detail insights, measure results and be able to execute improvements.


• As well as website activities, supporting other recurrent Marketing activities, including Druck’s organic LinkedIn calendar, managing the communication of Druck’s Lead Times with internal Sales and also external Channel Partners


• Supporting varied marketing campaigns: from product launches, product-focused campaigns, in-person events and Druck branding campaigns


• Be part of the management of the Marketing-owned collateral translation and documentation process collaborating with global stakeholders


• Creating marketing messaging and content for varied Marketing Channels, including Druck’s website, LinkedIn, YouTube and industry-specific online catalogues


• Support data management and data hygiene for Druck’s Marketing database in HubSpot

This is a multi-faceted opportunity to be exposed to several aspects of B2B Marketing, and learn from subject matter experts, and to collaborate cross-functionally with colleagues from other functions such as Sales and Commercial, Technology, Engineering and Finance.