Marketing Insights Lead: Global Growth & Data Strategy

Entain; City Of London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading gaming company based in London is seeking an experienced Marketing Insights Lead to guide strategic decision-making across key international markets. The ideal candidate will have over 10 years of experience in marketing measurement and the ability to influence senior stakeholders. This role offers a competitive salary, hybrid working, and numerous benefits including a generous bonus scheme and private medical insurance.

Benefits

Generous group bonus scheme

Hybrid working - 2 days in the office

Private medical insurance

Pension scheme - matched to 6%

Ability to buy and sell holiday

Free subscription to wellbeing app Unmind

Additional 'It's Your Game' day off

Entain & Enhance days - 2 paid days for development

Share save scheme

Qualifications

• 10+ years' experience in marketing measurement, in-house or with a specialist provider.
• Ability to build models and measurement frameworks from scratch.
• Strong analytical abilities to influence senior stakeholders.
• Understanding of translating data to high-impact recommendations.
• Experience collaborating with cross-functional teams across markets.

Responsibilities

• Build marketing measurement practice with a skilled data team.
• Lead measurement initiatives like marketing mix modelling and attribution.
• Develop actionable recommendations for investment decisions.
• Translate measurement outputs into commercially aligned insights.

Skills

Marketing measurement

Analytical mindset

Influencing senior stakeholders

Data translation into insights

Collaboration across international markets

Job description

A leading gaming company based in London is seeking an experienced Marketing Insights Lead to guide strategic decision-making across key international markets. The ideal candidate will have over 10 years of experience in marketing measurement and the ability to influence senior stakeholders. This role offers a competitive salary, hybrid working, and numerous benefits including a generous bonus scheme and private medical insurance.