Marketing Generalist: Grow with a Creative Team

Prince Personnel; Shrewsbury; On-site; GBP 28,000 - 34,000; Full time

Job summary

Prince Personnel is assisting in recruiting a Marketing Assistant for a Shrewsbury-based role. The position is permanent, on-site with parking, and offers a salary up to £31,000. Mon-Fri, 8:45 am – 5:00 pm.

The role provides the opportunity to work across a broad marketing function within a growing business. You will join an established marketing team and gain exposure to digital marketing, content, brand, PR, events, product marketing, research and commercial support while receiving guidance

Responsibilities

• Creating and managing content for websites, social media and digital communications.
• Supporting the delivery of planned social media and content campaigns across multiple channels.
• Assisting with email marketing campaigns, including content, data management, testing and reporting.
• Supporting sales teams with marketing campaigns and promotional activity.
• Working with technical colleagues to turn complex product or industry information into engaging, customer-friendly content.
• Supporting the development and delivery of marketing campaigns designed to generate awareness, engagement, leads and sales.
• Assisting with PR activity, including editorial content, awards, publications and media opportunities.
• Supporting the planning and delivery of exhibitions, trade shows, events and other promotional activities.
• Helping develop point-of-sale materials, packaging, promotional literature and other marketing collateral.
• Supporting website development and content updates, including involvement in a major website redevelopment project incorporating new digital and AI functionality.
• Assisting with photography and videography projects, including planning shoots, sourcing products and props and coordinating requirements.
• Supporting relationships with brand ambassadors, influencers and external partners.
• Conducting competitor research and market analysis to identify trends, opportunities and areas for development.
• Monitoring and reporting on campaign and digital performance.
• Working with external agencies and suppliers where required.
• Maintaining marketing materials and providing general administrative support to the department.
• Keeping up to date with emerging marketing trends, platforms and technologies.

Job description

Prince Personnel is assisting in recruiting a Marketing Assistant for a Shrewsbury-based role. The position is permanent, on-site with parking, and offers a salary up to £31,000. Mon-Fri, 8:45 am – 5:00 pm.

The role provides the opportunity to work across a broad marketing function within a growing business. You will join an established marketing team and gain exposure to digital marketing, content, brand, PR, events, product marketing, research and commercial support while receiving guidance