Marketing Executive - Moreton-in-Marsh

The Bamford Collection; Moreton-in-Marsh; On-site; GBP 30,000; Full time

Job summary

A leading company in the lifestyle sector is seeking a Marketing Executive to join its team in Moreton-in-Marsh. The role involves driving brand awareness and customer engagement through digital and traditional marketing strategies. You will collaborate across the organization to contribute to meaningful social improvements and align with sustainability goals. Ideal candidates will possess strong marketing experience, especially in hospitality, and a creative mindset.

Benefits

Discounts on products and experiences

Paid volunteering days

Subsidized private medical insurance

Pension scheme contributions

Life assurance cover

24-hour mental health support

Qualifications

• 3 years of relevant marketing experience, ideally in hospitality.
• Strong verbal and written communication skills with attention to detail.
• Creative thinking with the ability to develop innovative strategies.

Responsibilities

• Manage content across the Daylesford Stays websites ensuring information is up to date.
• Collaborate with the Senior Marketing Manager on brand strategies across channels.
• Conduct competitor analysis and market research to inform strategies.

Skills

Copywriting

Digital Marketing

SEO Awareness

Stakeholder Management

Creative Thinking

Tools

WordPress

Google Analytics

Microsoft Suite

Job description

Marketing Executive - Moreton-in-Marsh

THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.

The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.

We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.

We are more than a group of businesses striving to make a difference. We are a way of life.

ABOUT THE ROLE

We are seeking an engaged and enthusiastic Marketing Executive to join our dynamic marketing team at Daylesford Stays.

You will play a key role in driving brand awareness, customer engagement and increase occupancy and revenue across all marketing channels. You will have the opportunity to work with a passionate team, promoting a collection of award-winning pubs and cottages.

This is a fast-paced role where no two days will be the same. The role offers tangible opportunities to contribute to the growth and success of our brand whilst gaining invaluable marketing experience across multiple brands and disciplines.

The role will report into the Senior Marketing Manager who also works across Daylesford Stays.

Based at our Daylesford office in the Cotswolds, this role is full time, 40 hours per week, salary up to 30,000 per annum.

RESPONSIBILITIES

• Digital marketing: managing content across the Daylesford Stays websites, ensuring menus, imagery, event listings and trading activities are always up to date.
• Strategy execution: collaborate with the Senior Marketing Manager to support the execution of the brand strategies across various channels, including digital, social media, email and PR
• Marketing calendar: working cross-functionally with teams across the business to maintain the marketing calendar, ensuring accuracy of launch dates and communicating updates to all relevant teams in a timely manner.
• Copywriting: proven experience producing engaging, high-quality content to support marketing channels from event copy, email content, journal articles, printed collateral and more. Passionate about the subject matter, showing initiative to find new angles. Ensuring a consistent tone of voice is maintained for each brand.
• Budget support: monitoring and tracking marketing spend against team budgets and supporting the ongoing admin of budgets.
• SEO awareness: working with the paid media team to support SEO efforts in copy, tailoring content where appropriate.
• Analysis: reporting across marketing activity on a weekly and monthly basis with clear 'wrap-reports' for activations. Communicating successes and learnings with relevant teams, ensuring KPIs are monitored and tracked against the marketing calendar.
• Market research & trends: Keep a finger on the pulse across marketing trends, conducting competitor analysis where relevant to identify trends, opportunities and potential threats. Use these insights to help inform the marketing strategies and stay ahead of the competition.
• Creative ideation: Bring a creative and innovative approach to marketing initiatives and brand events, consistently feeding in ideas to engage and captivate target audiences.
• Collaboration: Working closely with other departments within the Daylesford Stays collection, including revenue manager, reception and operations teams, to coordinate marketing efforts and ensure a seamless guest experience.
• Bring our purpose to life by driving meaningful social and environmental improvements, contributing to our journey as a B Corp, and aligning with our sustainability vision.
• Inspire and empower our customers, suppliers, and partners to live and work more consciously, creating a lasting positive impact on the world.

SKILLS YOU WILL BRING

• 3 years of relevant marketing experience, ideally in the hospitality industry
• Highly organised, adaptable and able to manage a range of fast-moving initiatives at once, keeping your manager and key stakeholders informed on project statuses.
• Strong stakeholder management, able to take information and present this in clear formats for relevant team member across various teams.
• Excellent verbal and written communication skills with incredible attention to detail
• Proven copywriting ability, with a clear understanding of the Daylesford Stays tone of voice.
• Creative thinking and ability to develop innovative marketing strategies.
• Confident self-starter, with plenty of initiative and ambition.
• Proficient in WordPress, Google Analytics, Microsoft suite
  

PERKS AND BENEFITS

• Discounts: We offer a range of discounts on our products, treatments, and diningexperiences from day 1.
• Volunteering Days: Employees are offered one paid day per year to volunteer with acharity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; wecontribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.