Marketing Executive - Demand Generation

JR United Kingdom; City Of London; Hybrid; GBP 36,000 - 45,000; Full time

Job summary

A leading company in the civil engineering and construction sector is looking for a Demand Generation Marketing Executive to implement campaigns aimed at driving revenue growth. This hybrid role will involve managing campaigns from concept to analysis, ensuring they align with the organization's broader marketing objectives.

Benefits

25 days annual leave (pro-rata) plus public holidays

Pension contributions of up to 8%

24-hour employee assistance line

Death in service benefit (1x annual salary)

Interest-free season ticket loan

Cycle to work scheme

Discounted gym memberships through Gymflex

Qualifications

• Proven experience in a marketing role, preferably in B2B.
• Educated to degree level or equivalent.
• Professional qualification in marketing or business advantageous.

Responsibilities

• Drive new customer acquisition through TTL demand generation strategy.
• Create, implement and optimise impactful campaigns.
• Collaborate with Sales to achieve annual net revenue growth.

Skills

Copywriting

Project Management

CRM Systems

Campaign Tracking

Analytical Skills

Communication

Education

Degree level education

MBA, CIM, IDM

Tools

Salesforce

Campaign Monitor

Job description

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Marketing Executive - Demand Generation, london (city of london)

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Client:

Institution of Civil Engineers (ICE)

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Demand Generation Marketing Executive

Location – Hybrid – London, Westminster

Salary - £36,000 + Benefits

Thomas Telford is the knowledge business of the Institution of Civil Engineers (ICE), creating specialist products and services for the civil engineering and construction markets. These include the bestselling NEC suite of contracts and guides. We also provide a recruitment service with the ICE Recruit job board and technical training and accreditation for ICE members and those in the wider construction sector.

The Role:

Thomas Telford (TTL) is seeking a Demand Generation Marketing Executive to lead generation efforts to build a sales pipeline and help drive revenue growth. Create, implement and optimise impactful campaigns to reach and engage the target audience. This role supports the entire marketing process, from concept development to execution and analysis, ensuring each campaign aligns with the broader marketing objectives.

Key Accountabilities:

• Drive new customer acquisition through TTL demand generation strategy.
• Implement marketing activities to attract new prospects.
• Support brand awareness to educate prospects on TTL solutions.
• Develop nurturing strategies to convert engaged audiences into leads.
• Create impactful content for lead nurturing.
• Collaborate with Sales to achieve annual net revenue growth.
• Build strong relationships with staff, customers, prospects, and associations.
• Maintain a professional image of TTL in the market.
• Define campaign requirements, target audiences, key messages, and create assets.
• Understand market segments and target audiences to inform marketing plans.
• Align customer buyer journey with marketing and sales strategies.
• Ensure messaging addresses customer needs and pain points.
• Update customer personas and value propositions regularly.
• Develop tools, content, and resources to support sales teams.
• Track metrics and KPIs to measure campaign success.
• Balance multiple tasks and collaborate with marketing team members.
• Support TTL marketing team and align priorities with other TTL teams.
• Communicate clearly and escalate issues as needed.

Skills and Experience:

• Knowledge of email and CRM systems (Campaign Monitor, Salesforce)
• Strong copywriting and editing skills
• Understanding of subscription-based B2B information services
• Organise and execute projects on time and within budget
• Manage multiple tasks simultaneously and work to tight deadlines
• Excellent written English and communication skills
• Highly self-motivated, intuitive, energetic and with great attention to detail
• Proven experience in a marketing role, preferably in B2B information
• Experience using email marketing platforms, plus other digital channels
• Experience in campaign tracking, reporting, and analytics
• Well-organised with a structured approach to projects
• Verbal and written communication skills
• Excellent collaboration skills, able to work effectively across departments and teams
• Self-motivated, comfortable using own initiative

Qualifications:

• Educated to degree level or equivalent
• Preferably a professional qualification in marketing or business – MBA, CIM, IDM

ICE Group Benefits Include:

• 25 days annual leave (pro-rata) plus public holidays
• Christmas office shutdown
• Pension contributions of up to 8%
• 24-hour employee assistance line
• Death in service benefit (1x annual salary)
• Interest-free season ticket loan
• Cycle to work scheme.
• Discounted gym memberships through Gymflex

Thomas Telford Ltd is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Shah Ali, who can be contacted at [emailprotected] . Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.