T250601 - Marketing Executive - Demand Generation

ICE Group; London; On-site; GBP 35,000 - 41,000; Full time

Job summary

A leading company in civil engineering, ICE Group, seeks a Marketing Executive for Demand Generation tasked with innovative marketing strategies and customer acquisition efforts. You will implement and analyze marketing campaigns, supporting revenue growth in a collaborative environment. Ideal candidates will have a degree and strong marketing skills, particularly in digital channels.

Benefits

ICE Group Benefits

Qualifications

• Proven experience in a marketing role, preferably in B2B information.
• Experience using email marketing platforms and digital channels.
• Adaptability and self-motivation are essential.

Responsibilities

• Drive customer acquisition through TTL demand generation strategy.
• Implement marketing activities and develop nurturing strategies.
• Create impactful content and track campaign success metrics.

Skills

Knowledge of email and CRM systems

Hands-on digital marketing expertise

Strong copywriting and editing skills

Excellent written English and communication skills

Project management skills

Collaboration skills

Education

Educated to a degree level

Professional qualification in marketing or business (MBA, CIM, IDM)

Job description

T250601 - Marketing Executive - Demand Generation

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Posted:12/06/2025 16:38 Start Date:Not Available Salary:35000 Location:London - Westminster Level:Management Deadline:15/07/2025 23:59 Hours:36.25 Benefits:ICE Group Benefits Job Type:Permanent

Demand Generation Marketing Executive

Thomas Telford is the knowledge business of the Institution of Civil Engineers (ICE), creating specialist products and services for the civil engineering and construction markets. These include the bestselling NEC suite of contracts and guides. We also provide a recruitment service with the ICE Recruit job board and technical training and accreditation for ICE members and those in the wider construction sector.

The Role:

Thomas Telford (TTL) is seeking a Demand Generation Marketing Executive to lead generation efforts to build a sales pipeline and help drive revenue growth. Create, implement and optimise impactful campaigns to reach and engage the target audience. This role supports the entire marketing process, from concept development to execution and analysis, ensuring each campaign aligns with the broader marketing objectives.

Key Accountabilities:

• Drive new customer acquisition through TTL demand generation strategy.

• Implement marketing activities to attract new prospects.

• Support brand awareness to educate prospects on TTL solutions.

• Develop nurturing strategies to convert engaged audiences into leads.

• Create impactful content for lead nurturing.

• Collaborate with Sales to achieve annual net revenue growth.

• Build strong relationships with staff, customers, prospects, and associations.

• Maintain a professional image of TTL in the market.

• Define campaign requirements, target audiences, key messages, and create assets.

• Understand market segments and target audiences to inform marketing plans.

• Align customer buyer journey with marketing and sales strategies.

• Ensure messaging addresses customer needs and pain points.

• Update customer personas and value propositions regularly.

• Develop tools, content, and resources to support sales teams.

• Track metrics and KPIs to measure campaign success.

• Balance multiple tasks and collaborate with marketing team members.

• Support TTL marketing team and align priorities with other TTL teams.

• Communicate clearly and escalate issues as needed.

Skills and Experience:

• Knowledge of email and CRM systems (Campaign Monitor, Salesforce) Hands-on digital marketing channels expertise (email, SEO, PPC, social media)

• Strong copywriting and editing skills

• Understanding of subscription-based B2B information services

• Organise and execute projects on time and within budget

• Manage multiple tasks simultaneously and work to tight deadlines Excellent written English and communication skills

• Highly self-motivated, intuitive, energetic and with great attention to detail

• Proven experience in a marketing role, preferably in B2B information Experience using email marketing platforms, plus other digital channels Experience in campaign tracking, reporting, and analytics

• Well-organised with a structured approach to projects

• Verbal and written communication skills

• Excellent collaboration skills, able to work effectively across departments and teams

• Self-motivated, comfortable using own initiative

Qualifications:

• Educated to a degree level.

• Preferably a professional qualification in marketing or business – MBA, CIM, IDM

Thomas Telford Ltd is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Shah Ali, who can be contacted at [e-mail]. Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.

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