Marketing Executive (Awareness & Activation)

Cancer Research UK (CRUK); Stratford-upon-Avon; Hybrid; GBP 27,000 - 29,000; Full time

Job summary

Cancer Research UK is seeking an Awareness & Activation Marketing Executive to help bring high-profile campaigns to life, reaching millions and supporting our mission to beat cancer. You’ll work with internal teams and external agencies to develop audience-led campaigns across TV, paid social, partnerships and print, shaping briefs through launch, optimization and evaluation.

You will lead multi-channel delivery, brief agencies, monitor performance and coordinate feedback, while managing the

Qualifications

• Campaign delivery experience across multi-channel campaigns.
• Experience working with agencies to develop multi-channel activity and ensure brand alignment.
• Understanding of audience insights and supporter journeys.
• Finance and budget management experience within a team.
• Strong organisational skills and ability to coordinate multiple stakeholders.
• Proficiency with Microsoft Office; familiarity with GA4 and Copilot.
• Fluency in English essential.

Responsibilities

• Insight & briefing to develop clear marketing briefs, objectives and KPIs.
• Support development and production of creative across channels, coordinating timings and approvals.
• Work with media agencies to brief against objectives and monitor performance.
• Support reporting and evaluation, turning results into recommendations.
• Collaborate with teams and external partners to deliver campaigns and share best practices.
• Lead monthly finance process including raising POs and monitoring spend.

Skills

Campaign delivery

Multi-channel

Creative & brand

Insight & audiences

Finance & budget

Organisation & collaboration

Digital & data

Tools

GA4

Copilot

Microsoft Office

Job description

£27,000-£29,000 plus benefits

Reports to: Marketing Manager – A&A

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 27th September 2026 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: One stage competency- based interview with a task

Interview date: From 7th- 9th October

At Cancer Research UK, we exist to beat cancer.

We’re looking for a passionate and energetic Awareness & Activation Marketing Executive, to help bring some of Cancer Research UK’s most high-profile campaigns to life, reaching millions of people and supporting our mission to beat cancer.

Working with internal teams and leading external agencies, you’ll develop and deliver audience-led integrated marketing campaigns across a range of channels, from TV and paid social to partnerships and print. From shaping briefs and creative through to launch, optimisation and evaluation, this role position plays a key role in delivering brand campaigns in a fast-paced team.

What will I be doing?

• Insight & briefing – Bring together audience insight, previous campaign learnings and channel trends to help develop clear marketing briefs, objectives and KPIs.
• Support the development and production of compelling creative, working with agencies and our internal Creative Studio across multiple channels, coordinating timings, feedback, approvals and campaign set-up.
• Work with media agencies to brief against objectives, review channel plans, coordinate feedback and monitor performance, helping to optimise campaigns in-flight.
• Support campaign reporting and evaluation, turning results and learnings into recommendations that help make future campaigns even better.
• Work collaboratively with teams across the organisation and external agencies, partners and suppliers to deliver great campaigns, share best practice and drive results.
• Lead the team’s monthly finance process, including raising POs, receipting, reconciliation and monitoring spend against budget.

What are we looking for?

• Campaign delivery – Experience in delivering multi-channel campaigns and prioritising tasks from briefing through to execution, optimisation and reporting.
• Creative, media & brand – Experience working with agencies to develop and deliver multi-channel campaign activity. You'll have a strong eye for detail, be confident reviewing creative against brand guidelines and campaign objectives, brief and review media plans and understand how results can be used to improve campaign effectiveness.
• Insight & audiences – An understanding of audience insight, supporter journeys and how different channels work together to deliver integrated campaigns.
• Finance & budget management – Experience of managing or supporting team finance processes including raising and receipting POs, tracking spend against budget and maintaining accurate records.
• Organisation & collaboration – Experience managing projects or campaigns involving multiple stakeholders, with excellent organisational skills and the ability to coordinate activity, prioritise competing deadlines, maintain attention to detail and build strong relationships across teams, agencies and partners.
• Digital & data – Strong IT skills, including Microsoft Office and familiarity with tools such as GA4 and Copilot.
• Language & numeracy skills - Fluency in English essential

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

Eligibility criteria

Internal candidates should ideally have completed their 6-month ‘getting started’ period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview.

All internal candidates applying for a secondment, must have:

• completed their getting started period
• discussed their intention to apply and gained approval to apply with their line manager
• been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment)

If you do not confirm that you meet these requirements, we will not be able to progress your application.

For information about internal learning and development at Cancer Research UK please visit Fuse.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.