Marketing Executive
Clarion Events Ltd
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Benefits offered by this job
Job summary
Clarion Events is seeking an experienced Marketing Executive to support multi-show campaigns for Lancaster Insurance Classic Motor Show, Practical Classics Classic Car & Restoration Show and Race Retro. You will write compelling copy, manage multi-channel promotions and help drive ticket sales across digital channels.
The role requires strong copywriting, solid marketing principles, and the ability to work quickly in a fast-paced events environment.
Qualifications
- Experience delivering campaigns for events or shows.
- Excellent copywriting with a strong brand voice.
- Solid understanding of core marketing principles and digital channels.
- Ability to work quickly and collaboratively in a fast-paced environment.
Responsibilities
- Assist in the organisation and implementation of multi-channel promotional activities.
- Work with in-house design to create artwork aligned with event branding.
- Write copy to a high standard in line with brand tone and messaging.
- Support paid digital campaigns across Meta, Google, and TikTok; assist with budgeting and performance optimisation.
- Build targeted email campaigns and segmentation via Pardot.
- Maintain event websites and contribute to CRO and SEO.
- Execute organic and paid social media campaigns to grow reach and followers.
- Collaborate with the video editor on short-form content for social platforms.
- Prepare post-campaign reporting and insights for future improvements.
- Support onsite marketing and visitor experience delivery during live shows.
Skills
Tools
Job description
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
We're looking for an enthusiastic, articulate marketer with sharp copywriting instincts and a solid grasp of core marketing principles; someone who can take a good idea and help turn it into a campaign that sells tickets. You'll join our Motoring Portfolio as Marketing Executive, taking a hands-on role in the campaigns behind three premier shows:
- Lancaster Insurance Classic Motor Show - the UK's biggest classic car show and the world's largest gathering of vehicle clubs
- Practical Classics Classic Car & Restoration Show - the UK's biggest event dedicated to restoring, maintaining and preserving classic cars.
- Race Retro – The Motorsport Show - the UK's pre-season home for circuit racing, rallying and club motorsport, bringing together racing drivers and enthusiasts alike.
The scale of this portfolio for ‘best in market’ events covers over 150,000 sqm of gross floor space, showcases around 4,500 vehicles, hosts 1,300 exhibitors and 380 vehicle clubs, and welcomes more than 110,000 visitors a year.
We are the UK's largest indoor car show, held annually at the NEC Birmingham. This year's show runs from 13 to 15 November 2026, spanning seven halls with 320+ vehicle clubs and over 3,000 classic vehicles on display. The show regularly welcomes TV celebrities such as Richard Hammond and celebrates the heritage and culture of classic motoring.
We are the UK's biggest 'season opener' show, covering everything to do with restoring and maintaining a classic car, from expert advice to the parts and tools needed to get the job done. For many owners, it's the first stop of the year when planning their next project or getting their classic ready for the summer season.
We are the UK's only pre-season event combining live rally action, top motorsport brands, iconic race cars and interviews with motorsport legends. A different crowd again, drawn by competition and speed as much as motorsport history.
We are looking for an experienced, enthusiastic, articulate and dedicated Marketing Executive to assist the Campaign Manager to support and deliver a highly focused and powerful marketing campaign across multiple events. The ideal candidate will have an understanding of the marketing disciplines, marketing experience, event industry, as well as good communication and organisational skills and the ability to work well in a fast paced environment are essential. The candidate will also be comfortable writing and briefing in a strong, specific brand voice rather than generic event marketing copy. Digital marketing experience is a benefit.
- Assist in the organisation and implementation of multi-channel promotional activities.
- Work closely with the in-house design team to create artwork in line with event branding.
- Write copy to a high standard in line with developed event branding, tone of voice and messaging, including newsletters, web and campaign copy.
- Support delivery of paid digital campaigns across Meta, Google and TikTok, including budget assistance and optimising performance to drive ticket sales.
- Build and implement targeted email campaigns, automation and segmentation through Pardot.
- Maintain event websites and contribute to their ongoing development, conversion rate optimisation and SEO.
- Implement organic and paid social media campaigns, utilising the full functionality of Facebook, Instagram, TikTok and other channels to grow followers and drive reach.
- Collaborate with the in-house video editor to produce organic social content, including short-form video for TikTok and YouTube Shorts.
- Administer processes to comply with the data strategy and implementation of Direct Marketing, liaising with Marketing Operations to support data collection, analysis and reporting.
- Develop and maintain systems and processes for Exhibitor and Car Club marketing assets and communications, Pardot analysis, ticket reporting and GA/digital reporting.
- Build and maintain relationships with official partners and media partners, supporting joint marketing activity and co-branded content.
- Manage the show's general inbox, acting as first point of contact to maintain strong relationships with visitors, clubs and exhibitors.
- Support the Campaign Manager in the market intelligence gathering process.
- Provide the Campaign Manager with ongoing and comprehensive post-campaign reports and recommendations for future improvement.
- Support onsite marketing and visitor experience delivery during the live shows.
- Remain up to date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness, especially digital.
- Understanding of the core marketing disciplines and what each can deliver
- Good knowledge of portfolio products
- Understanding of SEO fundamentals and how organic search performance is measured (rankings vs. click-through)
- Understanding of paid social and paid search advertising principles (Meta, Google, TikTok)
- Good knowledge of digital marketing channels and processes
- Good knowledge of both on and offline marketing
- Understanding of email marketing and marketing automation principles
- Understanding of design and print processes
- Understanding of content and social media formats, including short-form video
- Understanding of databases and segmentation techniques
- Understanding of tracking and response reporting · Familiarity with GA4, Google Search Console, website CMS, Pardot and Treasure Data desirable
- Good communication skills, both verbal and written
- Proactive with a strong sense of personal initiative, comfortable taking ownership of tasks with guidance
- Excellent attention to detail and a strong work ethic, able to balance a varied and dynamic workload
- Self-motivated, determined and keen to develop and learn quickly
- A positive outlook and a team player
- Calm under pressure
- Good knowledge of MS Word, Excel, Outlook, Teams
- An excellent understanding of digital marketing
- Project management, planning and organisational skills
- Excellent copywriting, proofing, grammar and analytical skills
- Comfortable writing to a distinctive, specific brand tone rather than generic marketing copy
- Confident reviewing and briefing external agencies against a tone-of-voice or creative brief
- Good administration
- Negotiation skills
- Financial awareness
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will:
- Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
- Ensure that no person is unlawfully discriminated against;
- Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.
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