Marketing Executive

Clarion Events Ltd; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

25 days' holiday

End of year wellbeing shutdown

Season Ticket Loan

Private Medical Insurance

Free on-site gym

Job summary

Clarion Events Ltd. is seeking a dynamic Marketing Executive to support consumer-centric campaigns for The Baby Show portfolio across London and the NEC. The role collaborates with the Marketing Manager and Senior Campaign Executive to execute integrated plans and measure outcomes.

You will work with a talented team, manage digital and on-site marketing activities, and contribute to campaign objectives, timelines and budgets in a fast-paced environment.

Qualifications

• Experience implementing successful multi-channel campaigns.
• Excellent attention to detail, strong copy writing, proofing and analytical skills.
• Experience building email campaigns and marketing automation (Pardot ideal).
• Knowledge of design and print processes.
• Solid grounding/understanding of the core marketing disciplines and what each can deliver.
• Digital marketing knowledge including social media, content marketing.
• Canva proficiency.
• Knowledge of latest digital trends and social features (TikTok). PPC, Display, Paid Social.
• Experience with SEO, Google AdWords & Analytics, Website Content Management, Social Media, Later, Mobile Apps, Video, Blogs.
• Understanding of customer data platforms and segmentation techniques (Treasure Data ideal).
• Understanding of tracking and response reporting
• Understanding of databases and customer journey segmentation techniques.
• Consumer markets understanding is beneficial.

Responsibilities

• Contribute to customer-centric marketing strategies through information gathering.
• Deliver multi-channel campaigns on time and within budget.
• Create content across channels including website, email, social, print and digital.
• Maintain and update event websites; optimise customer journeys using Clarity and GA4.
• Plan, implement and analyse engaging email campaigns.
• Support end-to-end paid digital campaigns across search, display, and social, managing budgets and optimising performance to drive registrations.
• Support organic and paid social media activity and design.
• Write clear design briefs and collaborate with the creative team to deliver campaign assets.
• Build strong relationships with partners, sponsors, media, influencers and exhibitors.
• Liaise with PR agency.
• Liaise with Marketing Operations and report on campaign performance, providing insight and recommendations.
• Support onsite marketing and event delivery during live events.

Skills

Multi-channel campaigns

Copywriting

Email campaigns

Social media

SEO

Google Analytics/GA4

Content marketing

Canva

Pardot (automation)

Data-driven marketing

Education

Marketing degree

Communications degree

Tools

Pardot

GA4

Clarity

Job description

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic and creative global business then we want to hear from you.

The Opportunity:

A vacancy has arisen for a dynamic, consumer-centric Marketing Executive in Clarion's Enthusiast Department across the Baby portfolio - The Baby Show Olympia London, The Baby Show Excel London and, The Baby Show NEC Birmingham.

Born in 2002, The Baby Show is the leading Baby, Pregnancy and Parenting B2C Event in the UK. Taking place three times a year at Excel London, NEC Birmingham and Olympia London, the live show supports some 70,000 expectant and new parents, babies and grandparents every year.

With the show being the nation’s largest shopping destination for all things baby, attendees can compare, try and buy from over 350 brands. It also offers a unique visitor experience with free support, information and advice from the UK’s leading baby and parenting experts on everything from sleep, birth, breastfeeding and first aid to weaning and development.

This exciting new role offers a great opportunity to have an impact on all the above events. The role will work closely with the Marketing Manager, and Senior Marketing Campaign Executive to implement each marketing plan in line with the event strategy. You will report directly to the Marketing Manager, and they will provide the opportunity for development in addition to leadership, support and guidance.

The Candidate:

We are looking for an enthusiastic, articulate and highly capable, customer-centric individual to join the team as a Marketing Executive. The ideal candidate will have a strong understanding of core marketing principles, combined with good digital skills and experience supporting and delivering integrated marketing campaigns.

They will be confident adapting tone, messaging and content to ensure campaigns resonate authentically with different audiences, while maintaining a consistent brand identity. The successful candidate will be organised, proactive and able to manage their time independently, with the ability to work across multiple campaigns and priorities in a fast-paced environment.

The candidate will have solid previous marketing experience, with a good understanding of bothtraditional and digital marketing activity. This may include supporting digital campaigns, social media, email marketing, content creation and other online activity, alongside wider marketing initiatives and event-based activity.

Working closely with the wider marketing team, the Marketing Executive will support the planning, coordination and delivery of campaigns in line with the overall marketing and event strategy. They will contribute to setting and achieving key campaign objectives and metrics, while helping to ensure activity is delivered effectively, on time and to a high standard.

We are looking for someone with strong all-round marketing experience and a confident digital skill set. A degree in Marketing, Communications or a similar discipline would be advantageous, alongside proven experience in executing marketing campaigns and supporting social media and digital activity. This role would suit someone who enjoys a varied marketing environment and can seamlessly combine digital activity with wider marketing initiatives and on-site event activity.

Key Responsibilities:

• Contribute to the development of customer-centric marketing strategies via information gathering
• Contribute to the delivery of multi-channel marketing campaigns on time and to budget
• Create compelling content across channels including website, email, social, print and digital
• Maintain and update event websites. Optimising customer journeys using tools such as Clarity and GA4
• Plan, implement and analyse engaging email campaigns
• Support the delivery of end-to-end paid digital campaigns across search, display, and social, managing budgets and optimising performance to drive registrations.
• Support organic and paid social media activity and design.
• Write clear design briefs and collaborate with the creative team to deliver campaign assets
• Build strong relationships with partners, sponsors, media, influencers and exhibitors
• Act as a point of contact with the PR agency
• Liaise with Marketing Operations and report on campaign performance, providing insight and recommendations
• Support onsite marketing and event delivery during live events.

Knowledge, Skills & Behaviours:

• Experience of implementing successful multi-channel campaigns
• Excellent attention to detail, strong copy writing, proofing and analytical skills.
• Experience of building email campaigns and marketing automation (knowledge of Pardot ideal)
• Knowledge of design and print processes.
• Solid grounding/understanding of the core marketing disciplines and what each can deliver.
• Digital marketing knowledge including social media, content marketing
• Creative skills role will involve use of canva
• Knowledge of the latest digital trends and social features (i.e. TikTok). PPC, Display, Paid Social
• Experience with SEO, Google AdWords & Analytics, Website Content Management, Social Media, Later, Mobile Apps, Video, Blogs.
• Understanding of customer data platforms and segmentation techniques (knowledge of Treasure Data ideal)
• Understanding of tracking and response reporting
• Understanding of databases and customer journey segmentation techniques.
• An understanding of the consumer markets is ideal, but not essential.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. ( https://clarionevents.com/welcome )

Clarion is private equity backed and owned by Blackstone.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( https://www.blackstone.com/ )

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Benefits

• 25 days’ holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season Ticket Loan

• Cycle to Work Schemes

• Free on-site gym and shower facilities

• Free eyesight tests

• Free flu vaccination – offered on site once a year for all employees

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.