Marketing Executive

Westcoast Limited; Reading; On-site; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Full training and career progression

NVQ/work-based qualifications funding

Employee referral bonus

Auto enrolment pension

Perkbox discounts

Staff purchases – discounted IT

Job summary

Westcoast Ltd in Reading is seeking a Marketing Executive to support campaign execution for leading IT brands. You will liaise with internal and external stakeholders to plan, execute and report on marketing campaigns with a team of 26 delivering campaigns that meet objectives and drive sales.

The role focuses on planning and executing campaigns, vendor management by marketing manager, and execution, reporting.

Qualifications

• Previous experience with planning and executing marketing activities is preferred.
• Experience within an IT reseller, vendor or distributor would be advantageous.
• Good interpersonal skills.
• Good presentation abilities and strong communication.
• Experience working with and briefing agencies is preferred.
• Highly organised, able to manage projects and work to multiple time sensitive deadlines.
• Excellent copy writing skills and a strong command of the English language.

Responsibilities

• Maintain and manage internal and external stakeholder relationships
• Execute a quarterly calendar of marketing activities
• Campaign briefing to marketing agencies
• Sales and product management engagement
• Reporting

Skills

Campaign planning

Agency briefing

Interpersonal skills

Presentation skills

Project management

Copywriting

English proficiency

IT reseller experience

Job description

Established in 1984, Westcoast Ltd is a privately held company that distributes leading IT brands such as Dell, HP, HPE, Microsoft, Lenovo, Apple and many others to a broad range of resellers, retailers and office product dealers in the UK and beyond.

Since then we’ve grown to become the number one UK distributor for many of our vendors and customers and we employ more than 1,600 people across several locations in the UK, Ireland and Europe.

Thanks to the hard work and dedication of everybody at Westcoast the company is flourishing. Our revenues have seen a sharp increase in recent years reaching £3.7 billion in 2022.

We are consistently ranked in the Sunday Times Top Track of the 100 Largest Privately-owned UK companies and are now the largest privately-held business in the Thames Valley region.

Job Purpose

As a marketing executive you will work alongside a marketing account manager supporting campaign execution for several of our biggest brands. This will involve liaising with internal and external stakeholders to plan, execute and report back on a full range of marketing campaigns. You will be part of a team of 26 individuals delivering marketing campaigns that meet business objectives, engage customers and drive sales.

Job Role

Marketing budgets are released on a quarterly or half yearly basis. Using information gathered from market analysis, customer insights and sales trends, you will be part of a small team who will devise creative, innovative and impacting marketing plans that meet stakeholder objectives. The marketing manager will own the planning process and vendor management, but the marketing executive will be accountable for the execution, campaign management and reporting. For example, customer re-engagement through profiling or a research project, building sales revenue through sales enablement and incentives, winning key accounts via account-based marketing, or creating networking opportunities through training and events.

Key Responsibilities

• Maintain and manage internal and external stakeholder relationships
• Execute a quarterly calendar of marketing activities
• Campaign briefing to marketing agencies
• Sales and product management engagement
• Reporting

Key Skills

• Previous experience with planning and executing marketing activities is preferred
• Experience within an IT reseller, vendor or distributor would be advantageous.
• Good interpersonal skills
• Good presentation abilities and strong communication
• Experience working with and briefing agencies is preferred
• Highly organised, able to manage projects and work to multiple time sensitive deadlines.
• Excellent copy writing skills and a strong command of the English language.

What we offer

• Full training and on-going Learning and Development support, with excellent career progression
• Learning and Development opportunities with funded NVQ/work-based studies/professional qualifications
• Employee referral bonus
• Auto enrolment pension
• Perkbox – instant access to a wide range of high street, leisure and utility discounts and perks
• Staff purchases – discounted IT, electronics, mobiles and accessories