Marketing Executive

Universal Business Team; Andover; On-site; GBP 35,000 - 40,000; Full time

Job summary

Universal Business Team in Andover is seeking an experienced Marketing Executive to plan, create and deliver engaging campaigns across digital channels. You will manage social media, email marketing, paid advertising and website content, while producing compelling visual content.

Working with the Sales Director, you will help develop marketing initiatives to grow brand awareness and generate high-quality enquiries.

Qualifications

• Proven experience in a digital marketing role.
• Experience creating and managing social media advertising campaigns.
• Proven track record with Google Ads campaigns.
• Experience producing engaging content across multiple digital channels.
• Strong copywriting skills with excellent attention to detail.
• Good understanding of SEO and analytics.
• Excellent project management and ability to manage multiple campaigns.

Responsibilities

• Create, design and send regular email marketing campaigns.
• Plan and publish content across social platforms including Facebook, Instagram, LinkedIn and others.
• Develop and manage a content calendar aligned with business objectives.
• Produce high-quality written content including social media posts, blogs, case studies and promotional material.
• Plan, manage and optimise paid social media advertising campaigns.
• Create, monitor and optimise Google Ads campaigns for ROI.
• Analyse campaign performance using Google Analytics and reporting.
• Update and maintain website content with SEO in mind.
• Capture professional photography and video content for marketing materials.
• Edit photography and video content for social media, website and campaigns.
• Ensure consistent branding and messaging across all materials.

Skills

Digital marketing

Social media

Google Ads

Email marketing

Copywriting

Content creation

SEO

Analytics

Project management

Communication

Tools

Google Ads

Google Analytics

Email marketing platform

CMS / website editing

Video editing

Job description

Our client, a well-established, family run business, operating within the high-end, external furniture industry, and based in Andover is seeking an experienced Marketing Executive to join their team. As Marketing Executive, you will be responsible for planning, creating and delivering engaging marketing campaigns across multiple digital channels. You will manage our social media presence, email marketing, paid advertising and website content, while producing compelling visual content that showcases our products and installations.

Working closely with the Sales Director and wider sales team, you will help develop marketing initiatives that support business growth, increase brand awareness and generate high-quality enquiries.

Key Responsibilities:

• Create, design and send regular email marketing campaigns (e-shots) using an email marketing platform.
• Plan, create and publish engaging content across social media platforms including Facebook, Instagram, LinkedIn and others as appropriate.
• Develop and manage a content calendar aligned with business objectives.
• Produce high-quality written content including social media posts, blogs, customer case studies and promotional material.
• Plan, manage and optimise paid social media advertising campaigns to maximise engagement, reach and lead generation.
• Create, monitor and optimise Google Ads campaigns, ensuring strong return on investment and continuous performance improvement.
• Analyse campaign performance using Google Analytics and advertising platform reporting, providing recommendations based on campaign data.
• Update and maintain website content, ensuring it remains accurate, engaging and optimised for search engines.
• Capture professional photography and video content of completed installations, products, projects and company activities for use across all marketing channels.
• Edit photography and video content for use on social media, the company website, email campaigns and other promotional materials.
• Ensure consistent branding and messaging across all digital and printed marketing materials

• Proven experience in a marketing role with responsibility for digital marketing.
• Demonstrable experience creating and managing successful social media advertising campaigns.
• Proven track record of planning, managing and optimising Google Ads campaigns with measurable commercial results.
• Experience creating and delivering email marketing campaigns (e-shots).
• Strong copywriting skills with excellent attention to detail.
• Experience producing engaging content across multiple digital channels.
• Good understanding of SEO and digital marketing best practices.
• Experience using Google Analytics and marketing performance reporting.
• Excellent project management and organisational skills with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and confidence working with both internal stakeholders and external agencies

Salary- £35,000- £40,000
Monday- Friday 8.00am- 4.30pm (Can be flexible on these hours)
Office Based