Marketing Executive

Barratt Redrow plc; Northampton; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive Salary

Competitive Bonus Scheme

Private Medical Cover - Single Cover

Annual Medical Health Assessment

26 days’ holiday (increase by 1 day…)

Flexible Benefits

Enhanced Family Friendly Policies

Job summary

Barratt Developments Plc in Northampton is seeking a Marketing Coordinator to support the divisional marketing plan and manage digital content across websites and portals. You will work with the Marketing Manager and Sales Managers to deliver engaging campaigns and ensure brand consistency.

Responsibilities include CRM communications, content creation, and coordinating media assets while collaborating with internal teams and external agencies.

Qualifications

• Marketing qualification preferred, training provided.
• Pro-active attitude and willingness to learn.
• Strong IT literacy across multiple IT systems.
• Excellent copywriting and verbal communication skills.
• Creative thinker with analytical capability.

Responsibilities

• Manage divisional web pages and property portal pages to ensure a positive user experience for customer segments.
• Write fresh, engaging web, paid social and digital content with high-quality imagery/video assets, ensuring brand compliance.
• Support development of the three-month divisional marketing plan with Marketing Manager and Sales Managers.
• Create engaging CRM emails and SMS campaigns.
• Coordinate with group systems and suppliers to book media and create collateral (CGIs, layouts, flythroughs).
• Manage media and creative costings on the rolling divisional marketing plan.
• Analyze marketing performance and provide improvement recommendations as part of planning.
• Attend weekly marketing calls with regional marketing team.
• Develop workflows and relationships with Sales, agencies, and internal teams.
• Assist with divisional PR delivery in collaboration with PR agency.

Skills

Marketing qualification

Proactive attitude

Organisational skills

IT literacy

Copy writing

Creative thinking

Team player

Adaptability

Relationship building

Education

Marketing qualification

Job description

What you'll be doing?

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them. There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.

What you'll be doing?

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them. There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.

Reporting to the Marketing Manager you will be responsible for the implementation of marketing plans and highly engaging content across a wide range of digital and offline channels.

You will be expected to:

• Manage the content of Divisional web pages and property portal pages ensuring a positive user experience for our customer market segments, and overall best in class content.
• Write fresh and engaging web, paid social and digital content, combining this with high quality imagery/video assets and content and ensuring compliance to Brand policy.
• Work with Marketing Manager and Sales Managers to support the development of the strategic three month rolling Divisional marketing plan.
• Create engaging CRM emails and SMS.
• Utilise group systems and suppliers to book media and create collateral (CGIs, development layouts, flythroughs, housetype plans).
• Ensure media and creative costings are input and maintained on rolling divisional marketing plan.
• Assist in the analysing the performance of marketing activity and provide recommendations for improvement as part of the marketing planning process.
• Attend weekly marketing call with the regional marketing team.
• Develop and maintain workflow links and relationships with key stakeholders i.e. Sales team, approved agencies, Regional Marketing Manager, Technical team.
• Assist Marketing Manager in delivery of the divisional PR plan in conjunction with PR agency.
• Assist with the implementation of site marketing, including Show Home launches [where applicable] and events.
• Attend site visits as and when required to support performance.
• Attend site visits as and when required to review marketing requirements.
• Upload development specific video content to Youtube

What You'll Need

To be successful in the role, we are looking for:

• Ideally a marketing qualification however, training will be provided.
• Most importantly, we are looking for someone with a pro-active attitude and a willingness to learn.
• Strong organisational skills with ability to multi-task and manage time effectively.
• High level of IT literacy with ability to learn and utilise a range of different IT systems.
• Strong copy writing and verbal communication skills.
• Creative thinker with analytical capability.
• Ability to work as part of a team and under own initiative.
• Willingness to embrace change and adapt to new ways of working.
• Able to build strong relationships with internal colleagues and external agencies.

Benefits

Our Company and Benefits

We’ve been nationally recognised as a 5 star housebuilder since 2010 for supplying high-quality homes for all generations. That’s more than any other major housebuilder. It’s because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.

Barratt adopts a hybrid way of working which assumes that where roles allow, our office-based colleagues divide their time between working in the office, on our construction sites and sales offices, and working from home, as the role dictates. We recognise the many benefits that an effective hybrid working culture brings to both the Company and our colleagues.

We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, age, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.

• Competitive Salary
• Competitive Bonus Scheme
• Private Medical Cover - Single Cover
• Annual Medical Health Assessment
• 26 days’ holiday (increase by 1 day for every 3 years’ continuous service up to 29 days)
• Choice of Flexible Benefits
• Enhanced Family Friendly Policies

Our Benefits Are Fit To Measure

Today’s housebuilding professional need tomorrow’s benefits, so they’re ready for whatever the future brings. When you join Barratt, you get the kind of support you would expect from a business built for a modern working world.

Private medical cover

Private healthcare support is available for timely access to a virtual GP, for diagnosis, treatment and more — including physio and talking therapies. You can even add family members.

Pension

First-class pension schemes with the option of up to 10% employer contributions.

Annual Health Assessment

All colleagues are able to access a fully funded annual health assessment, helping you to proactively manage your health and wellbeing.

Financial Benefits

As well as a competitive salary, we offer many ways to make life more affordable – from access to employee loans and savings accounts, to house purchase discounts.

Lifestyle Benefits

Cycle to Work scheme, reduced hotel rate, discounts at major retailers… These make a massive difference to the quality of your lifestyle.

So much more…

From death in service, paid volunteer and study leave, enhanced family friendly policies (including our Parents and Carers leave) to a share buying scheme, we have an incredible range of additional benefits.