Marketing Executive

Love2shop; Liverpool; Hybrid; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Company pension scheme

Discounts with multiple UK retailers

Free tea, coffee and snacks

Family-friendly leave

Community volunteering policy

Quarterly marketing team days

Regular company-wide social events

Job summary

A leading gift card company in Liverpool is looking for a Marketing Campaigns Executive to create integrated communications for their brands. This role requires at least 2 years of marketing experience, excellent planning and copywriting skills, with a focus on email marketing. The company offers a hybrid working model and various benefits like a pension scheme and discounts with UK retailers. Join a vibrant team and help promote exciting marketing campaigns.

Qualifications

• 2+ years of experience in marketing.
• Excellent planning and organisational skills.
• Proficient in copywriting and proof-reading.
• Ability to align with business KPIs.

Responsibilities

• Create integrated communications emails, SMS, direct mail, etc.
• Craft captivating copy and engaging subject lines.
• Design visually stunning emails with design team.
• Monitor email performance metrics to optimize campaigns.
• Keep up with the latest email marketing trends.

Skills

Marketing experience

Project management

Copywriting

Attention to detail

Written communication

Tools

Salesforce Marketing Cloud

Microsoft Office Suite

Canva

InDesign

Job description

Hybrid Role: 2 days in the office & 3 days WFH

Office location: Liverpool

Who We Are

Love2shop is a vibrant company that helps people celebrate life’s special moments—at home, work, play, and anywhere else. How do we do it? By offering a fantastic range of gift cards and vouchers that open the door to hundreds of top high street brands and retailers.

We’re big in both consumer and business markets, with over 60% of the UK recognizing our brand, and with 55+ years under our belt, we know our stuff. We recently joined the PayPoint family, and we’ve got some exciting developments on the horizon.

We’re on the lookout for a Marketing Campaigns Executive to join our collaborative team to work on our Park Christmas Savings and Love2shop brands.

Main Responsibilities

• Create a wide variety of integrated communications such as email, SMS, direct mail, WhatsApp, app push notifications and print using our suite of tools such as Marketing Cloud, Canva and InDesign.
• Crafting captivating copy. Writing gripping subject lines, engaging copy, and compelling calls to action to convert customers and drive revenue.
• Design dazzling emails. Collaborate with our design team and use InDesign or Canva create visually stunning emails that pop in inboxes.
• Build the communication using captivating copy and images using Salesforce Marketing Cloud, ensuring layouts are optimised and mobile friendly.
• Be a brand guardian. Apply the brand guidelines and Tone of Voice across all marketing communications.
• A/B testing for effectiveness is key. Alongside the team, experiment with different subject lines, content, and send times to optimise open and click-through rates.
• Track and analyse. Monitor email performance metrics and use data to refine future campaigns – celebrate the wins and drive improvements.
• Stay ahead of the curve. Keep up with the latest email marketing trends and best practices.

Essentials skills required

• 2+ years of experience in marketing.
• Excellent planning, project management, organisational skills, time management and the ability to prioritise workload.
• Copy writing, proof-reading skills, with excellent attention to detail.
• Commercially aware with the ability to align to business KPI’s.
• Excellent written and verbal communication skills.
• Ability to keep calm under pressure.
• Able to adapt to change and redefine goals as necessary.
• Proficient in use of Microsoft Office Suite.
• A can-do attitude and positive approach.
• Ability to work independently after training and as part of a team.

Desirable but not essential

• Experience in email marketing.
• Working knowledge of key ESPs to build electronic marketing communications, particularly Salesforce Marketing Cloud and Mailchimp.
• Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns.

Benefits if you decide to join us

• Company pension scheme
• Discounts with multiple UK retailers
• Fabulous kitchen space with free tea, coffee and snacks
• Family-friendly leave
• Community volunteering policy
• Quarterly marketing team days
• Regular company-wide social events

Ready to join the fun? If you're interested in a permanent role & hybrid working, apply now and join a talented group of people who love what they do.

Additional Information

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Retail