Hybrid Digital Marketing Executive: Social & Influencer

Henderson Design Group; Tees Valley; Hybrid; Vollzeit

Jobbeschreibung

Henderson Design Group is the UK’s leading wallpaper designer, manufacturer and online retailer, based in Hartlepool.

Across our three distinct home decor brands, I Love Wallpaper, Lust Home and Lucie Annabel, we design, print, sell and dispatch wallcoverings from our North East operation.

We are ambitious, fast-moving and continually evolving, with long-term plans to grow our brands, expand our reach and strengthen the way we connect with customers across every digital touchpoint.

The opportunity

This is a great opportunity for someone who wants to build their digital marketing career across three growing home decor brands.

You will be close to the creative, ecommerce, product and marketing teams, helping bring campaigns to life across social media, influencer activity and wider digital channels. Your work will not disappear into the background. You will see what customers engage with, what content performs and how better marketing can support growth across all three brands.

The role would suit someone who enjoys social media, content, trends, influencers and brand storytelling, but who also wants to understand the data behind what works.

About the role

As Digital Marketing Executive, you will support the Digital Marketing Manager with the planning and delivery of social media, influencer and digital marketing activity across I Love Wallpaper, Lust Home and Lucie Annabel.

You will help create and manage content plans across multiple channels, with a focus on growing organic reach, increasing engagement, building brand loyalty and driving quality traffic to our three websites.

This is a varied, hands-on role with the opportunity to get involved in campaign planning, social content, influencer research, reporting, customer engagement, PR support and new marketing processes. It is a good fit for someone who wants to learn quickly, take ownership and develop within a growing in-house marketing team.

Key responsibilities

• Support the delivery of engaging, consistent and commercially effective digital marketing activity across our brands.
• Plan and implement social media calendars across Facebook, Instagram, Pinterest and TikTok for all three brands.
• Manage the day-to-day posting, scheduling and execution of agreed social media plans in line with brand and campaign objectives.
• Monitor and respond to comments, messages and customer engagement across social channels.
• Support the sourcing, monitoring and management of influencer activity, including both gifted and paid collaborations.
• Carry out influencer research and share recommendations with the Digital Marketing Manager.
• Help manage social media and influencer marketing budgets, with support from the Digital Marketing Manager.
• Assist with PR activity and work with agency partners to ensure external communications feel joined-up and on brand.
• Work closely with the marketing team, design studio, product design team and agency partners to support campaign delivery.
• Report monthly on social media performance, influencer activity and key campaign results.
• Support the Marketing Director and Digital Marketing Manager with new processes for planning, reporting and improving marketing activity.

Knowledge, skills and experience

• 2 to 5 years’ experience in digital marketing, social media, content or campaign delivery.
• Good working knowledge of social media channels including Facebook, Instagram, Pinterest and TikTok.
• Experience planning and delivering digital marketing activity across multiple channels.
• Strong copywriting skills and excellent attention to detail.
• Good understanding of content planning, customer engagement and brand communication.
• Able to use data and performance reporting to make recommendations and improve activity.
• Experience with tools such as Canva, GA4, Google Ads, Meta Ads or similar marketing platforms.
• Collaborative working style, with the confidence to work across internal teams and external partners.
• Strong organisation skills and the ability to manage multiple priorities in a fast-moving environment.
• Interest in digital marketing trends, social media developments, influencer marketing and new content formats.
• Creative flair, curiosity and a genuine passion for social media.

Desired but not essential

• A passion for lifestyle, interiors or home decor brands that inspire customers.
• Experience working with influencers or creator partnerships.
• Understanding of eCRM, affiliates, paid search or paid social.
• Experience using Adobe Creative Suite, including Photoshop, Premiere Pro or Lightroom.
• A marketing, digital business or professional qualification.

About you

We are looking for someone creative, organised and proactive, with a genuine interest in how brands show up online.

You should enjoy creating content, spotting trends, working with different people and using insight to make marketing better. This would suit someone who wants variety, responsibility and the chance to develop their digital marketing skills across three distinctive brands.

What we offer

This role gives you the chance to work across three growing consumer brands at a business that designs, manufactures, sells and dispatches its own products.

You will be part of a busy marketing team with exposure to social media, influencer marketing, ecommerce, product launches, creative campaigns and customer engagement. It is a role with proper variety, real learning and the chance to see the impact of your work.

You will be joining a business where marketing sits close to the product, creative and ecommerce teams, giving you a much broader view of how a consumer brand grows than a narrow social-only role.

• Hybrid in-office / remote, based in Hartlepool.
• 3pm early finish one Friday per month.
• 28 days holiday including bank holidays.