Marketing Executive

C&M Travel Recruitment; Greater London; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Monday - Friday

Work across two brands

Job summary

C&M Travel Recruitment is seeking a Marketing Executive in London to drive customer communications across email, SMS and RCS, and manage automated journeys for two travel brands. The role covers audience segmentation, HTML templates, and performance analysis, with hybrid working and a salary of £30K-£35K dependent on experience.

The candidate will work across newsletters, partner campaigns, website activity and social channels, integrating campaigns with editorial and digital teams while

Qualifications

• 2+ years of digital marketing experience, ideally in travel, media or publishing.
• Hands-on experience with email, SMS, CRM or lifecycle marketing.
• Experience using platforms such as Insider One, Braze, Iterable, Klaviyo, Force24, HubSpot or Mailchimp.
• Confident editing HTML email templates with responsive, email-safe coding.
• Experience with automated journeys and audience segmentation.
• Strong organisational and campaign scheduling skills.

Responsibilities

• Create and deliver newsletters, promotional emails, SMS and RCS campaigns.
• Build and manage automated customer journeys and lifecycle activity.
• Develop audience segments based on behaviour and lifecycle stage.
• Build and troubleshoot HTML email templates for mobile responsiveness.
• Test subject lines, timing and channels to improve engagement and conversions.
• Coordinate partner campaigns, assets, deadlines and frequencies.
• Monitor results and provide insights and recommendations.
• Support website promotions and product updates with editorial and design teams.
• Assist with social media activity across major platforms.
• Support paid search and social campaigns when required.
• Keep abreast of AI, marketing tech, RCS and digital travel marketing.

Skills

Digital marketing

Email marketing

CRM / lifecycle marketing

HTML email templates

Data analysis

GA4 basics

Social media management

Tools

Insider One

Braze

Iterable

Klaviyo

Force24

HubSpot

Mailchimp

Job description

Marketing Executive, A growing travel industry business is seeking a commercially focused Marketing Executive to join its team. This hands-on role will manage customer communications across email, SMS and emerging channels, alongside automated journeys, partner campaigns, website activity, social media and performance analysis across two established travel brands. £30K-£35K, dependent upon experience. Hybrid Working. London-based.

Marketing Executive Key Responsibilities:

• Create and deliver newsletters, promotional emails, SMS and relevant RCS campaigns.
• Build and manage automated customer journeys, including welcome, abandoned browse/basket, renewal and re-engagement activity.
• Develop audience segments based on behaviour, engagement and lifecycle stage.
• Build and troubleshoot HTML email templates, ensuring mobile responsiveness and cross-platform compatibility.
• Test subject lines, creative, send times and channels to improve engagement and conversion.
• Manage partner campaign scheduling, coordinating assets, deadlines and send frequency to avoid over-contacting subscribers.
• Monitor campaign results, identify insights and provide recommendations based on performance.
• Support website promotions, product updates and customer journeys alongside editorial, design and digital teams.
• Assist with social media activity across Instagram, Facebook, X, LinkedIn, YouTube and TikTok.
• Support paid search and social campaigns where required.
• Monitor developments in AI, marketing technology, RCS and digital travel marketing.

Marketing Executive Experience Required:

• 2+ years' digital marketing experience, ideally within travel, media or publishing.
• Hands-on experience with email, SMS, CRM or lifecycle marketing.
• Experience using platforms such as Insider One, Braze, Iterable, Klaviyo, Force24, HubSpot or Mailchimp.
• Confident editing HTML email templates, with knowledge of responsive and email-safe coding.
• Experience with automated journeys, triggered campaigns and audience segmentation.
• Strong organisational and campaign scheduling skills.
• Comfortable analysing campaign data, including deliverability, engagement, CTR, conversion and database growth.
• Familiarity with GA4 and SEO principles.
• Proficiency in Canva or Adobe Express; CapCut or Premiere Pro experience is advantageous.
• Interest in emerging channels such as RCS is desirable.

Marketing Executive Additional Info:

• Hybrid working
• Monday - Friday
• Opportunity to work across established consumer and B2B travel brands
• Broad exposure to CRM, email, SMS, social, website and paid marketing