Demand Generation Executive - Defence

Clarion Events; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

25 days holiday

Private Medical Insurance

Health Cash Plan

Cycle to Work

Pension Scheme

On-site gym

Free eyesight tests

Job summary

Clarion Events in London is hiring a Demand Generation professional to drive LinkedIn campaigns, content and audience growth in the defence sector.

You will work with the Demand Generation Manager and marketing team to deliver high-quality leads, manage content calendars, analyse metrics, and ensure compliant, on-brand messaging.

Qualifications

• Proven experience in a social media marketing role, especially LinkedIn for B2B/defence sectors.
• Strong writing and storytelling skills for professional audiences.

Responsibilities

• Audience growth and lead generation via LinkedIn campaigns and content
• Collaborate with Demand Generation Manager and marketing team to drive campaigns
• Monitor LinkedIn adspend and organic performance and report insights
• Ensure content meets brand guidelines, tone of voice, and security requirements
• Manage LinkedIn content calendar and engage with audience
• Support data-driven optimisation, A/B tests and lead handover

Skills

LinkedIn marketing

B2B/defence sector

Content creation tools

Analytics & reporting

Campaign management tools

Cross-functional collaboration

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Suite

GA4

Salesforce

Pardot

Microsoft Dynamics

Job description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

This role, which will report to the Demand Generation Manager, will work across the Defence sector, supporting the execution of demand generation activity that creates high-intent demand for our products.

This is a hands‑on role supporting audience growth and demand generation activity. You’ll work closely with the Demand Generation Manager and the wider marketing team to ensure campaigns are executed effectively and prospects are engaged and ready to buy. You will play a key role in the delivery of demand generation campaigns across our social media channels, with the goal of driving consistent traffic, awareness and lead volume to all the defence portfolio.

The ideal candidate will be curious, detail-oriented and eager to develop, with a genuine passion for digital marketing and a desire to grow their career in a fast-moving environment where your work directly drives impact.

Key Responsibilities:

Audience growth & lead generation

• Plan and execute LinkedIn campaigns, organic content, thought leadership, employee advocacy and paid — with support from the Demand Generation Manager.
• Build and optimise LinkedIn programmes that drive awareness, credibility and qualified traffic for each product/capability in the portfolio, supporting commercial and business development targets within the defence and security sector.
• Monitor LinkedIn adspend and organic performance, flagging issues or opportunities to the Demand Generation Manager and the campaign team.
• Work closely with brand, campaign and marketing operations teams to ensure all LinkedIn content meets brand guidelines, tone of voice, and any relevant security/compliance requirements, with learnings captured and shared across the business.

Content & community management

• Own the LinkedIn content calendar, ensuring a consistent, relevant and timely posting schedule that reflects the organisation's positioning within the defence industry.
• Manage day‑to‑day community interactions on LinkedIn responding to comments, messages and mentions professionally and in line with brand voice, sector sensitivities and security considerations.
• Maintain an "always on" content pipeline, ensuring messaging stays fresh, accurate, and aligned with campaign and business development priorities.
• Support employee advocacy initiatives, encouraging and enabling colleagues (including subject matter experts) to share and amplify content on LinkedIn.
• Support the handover of engaged LinkedIn leads/audiences to the campaign team, ensuring data is accurate and properly segmented for further nurture.

Brand & campaign integration

• Partner closely with the brand and campaign teams to ensure LinkedIn content is fully aligned with wider brand positioning, campaign messaging and product/proposition priorities.
• Champion best‑in‑class, consistent customer messaging across all LinkedIn activity ensuring tone of voice, terminology and value propositions reflect brand standards and resonate with target audiences within the defence sector.
• Act as a key link between social and the wider marketing function, feeding customer and audience insight from LinkedIn back into brand and campaign planning.
• Support integrated campaign moments, ensuring LinkedIn activity is coordinated with brand and campaign launches for maximum impact and message consistency.

Measurement & data‑driven optimisation

• Track and report on key LinkedIn metrics including follower growth, reach, impressions, engagement rate, CTR, CPL (where paid) and conversion rates, providing regular reports and insights to the Demand Generation Manager.
• Monitor performance on an ongoing basis, identifying trends and recommending optimisation opportunities to the Demand Generation Manager.
• Support the Demand Generation Manager in executing and tracking A/B testing across LinkedIn paid campaigns, organic content formats, and landing pages linked from LinkedIn activity.

Team collaboration & learning

• Take clear briefs and strategic direction from the Demand Generation Manager, translating these into well‑executed, on‑brand LinkedIn content that reflects strong understanding of our customers, market and channel.
• Build strong working relationships with external agencies and internal teams (brand, campaign, marketing operations, and subject matter experts across the business) to ensure joined‑up execution.
• Stay current on LinkedIn platform updates, algorithm changes and B2B/defence sector social media best practice through reading, podcasts, webinars and industry events, proactively bringing new ideas to the Demand Generation Manager and wider team.

Knowledge, Skills & Behaviours:

• Proven experience in a social media marketing or digital marketing role, ideally with hands‑on management of a brand's LinkedIn presence in a B2B, corporate, or regulated environment.
• Confident using social media management/scheduling tools (e.g. Hootsuite, Sprout Social, or similar) as they apply to LinkedIn.
• Experience with content creation and design tools (e.g. Canva, Adobe Creative Suite) for producing professional static and video content suitable for a corporate/defence audience.
• Understanding of LinkedIn analytics and reporting, with experience using GA4 alongside LinkedIn's native analytics (Page and Campaign Manager insights).
• Familiarity with marketing technology including CRM and email automation platforms (Salesforce, Pardot or Microsoft Dynamics is a bonus).
• Strong understanding of brand consistency and messaging frameworks, with the ability to translate brand and campaign strategy into compelling, on‑message LinkedIn content.
• Data‑driven, test‑and‑learn mindset with a focus on continuous optimisation.
• Excellent written communication skills, with the ability to translate technical or complex defence/security topics into clear, credible, engaging LinkedIn content.
• Highly organised, with the ability to manage a full content pipeline and campaign activity within a single‑channel focus.
• Collaborative team player, comfortable working closely with brand, campaign, and external partners/agencies, as well as internal technical and subject matter experts.
• Existing SC clearance, or eligibility to obtain SC clearance, may be required depending on access to sensitive information.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market‑leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed‑term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on‑site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.