Marketing Executive

Genasys Technologies; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Genasys Technologies is seeking a Marketing Executive to join our hybrid London team. You will support content creation, events, digital and social media management, reporting and general marketing administration under the VP of Marketing.

The role suits someone analytical, well organized, and a strong writer who wants to broaden into a full marketing remit within a technology business. Travel to UK events is required.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business or a related field.
• 2 to 4 years of marketing, communications or analyst experience, ideally with exposure to a B2B technology, SaaS or insurance environment.
• Familiarity with marketing tools including Google Analytics, HubSpot or similar platforms.
• Strong written communication with the ability to research and draft long form content including white papers and articles.
• An analytical mindset, comfortable working with data and campaign metrics.

Responsibilities

• Researches and contributes to white papers, blogs and long form articles to a brief set by the VP of Marketing, taking pieces from research through to publication.
• Creates case studies, from identifying candidates and interviewing customers through to drafting studies and securing testimonials and approvals.
• Supports social media management, including coordination of The Lowdown, our weekly LinkedIn newsletter: scheduling, sourcing content inputs, copy editing, publication and post-performance reporting.
• Drafts and submits industry award entries to agreed deadlines.
• Provides full support around sponsored industry events, plus set-up and management of Genasys-owned hospitality and sales events.
• Manages event logistics end to end, including venue and third-party coordination and attendee management from invitation through to on-the-day registration.
• Creates event-based content: presentations, signage, email invites and promotional collateral tailored to each event.
• Attends events to manage on-the-day delivery, acting as the on-site point of contact for logistics, attendees and third parties.
• Writes up post-event summaries and follow-ups, capturing attendance, key outcomes and lessons learned, and coordinating post-event attendee communications.
• Supports the VP of Marketing in maintaining the Confluence workspace as the single source of truth for brand assets, customer information, product specifications and the sales collateral library.
• Keeps the marketing plan and budget tracker accurate and current, logging spend, updating activity status and flagging variances to the VP of Marketing.
• Maintains HubSpot list segmentation, runs deduplication, updates lifecycle stages and keeps the marketing database clean.
• Produces weekly and monthly performance reports covering organic and paid social, conversion data, pipeline contribution and funnel metrics, flagging anomalies and trends for review.
• Reports on SEO and LLM visibility performance and surfaces opportunities for the VP of Marketing to assess.
• Maintains and updates keyword lists and supporting SEO documentation.
• Produces a monthly LinkedIn analytics report covering the Genasys company page and The Lowdown subscriber growth, with comparisons against benchmark periods.
• Maintains a tracker of competitor activity.
• Pulls publicly available market data from sources including MGAA reports, ABI data, FCA bulletins and Insurance Times into a monthly intelligence summary for content planning.
• Manages sales collateral day to day, refreshing assets on schedule and supporting on document design and distribution.
• Supports RFX responses with content sourcing, formatting and version control.

Skills

Analytical

Highly organised

Strong writer

Strong written communication

Interview customers

Education

Bachelor's degree or equivalent in Marketing, Communications, Business or a related field

Tools

Google Analytics

HubSpot

Job description

Full-Time, Permanent Hybrid Working London, UK

The company Who we are

The Genasys story began in 1997 with a founder who recognised that software was the key to improving insurance efficiency and customer experience. We have grown into a recognised insurtech leader with over 25 years behind us, a strong foothold in South Africa and the UK, and expansion under way into international markets. Our mission is to be the preferred software solutions partner to the insurance industry across Europe, Africa and the rest of the world.

Our core values are transparency, honesty, integrity and personal accountability. Our platform is a modular, cloud-based insurance management system that can be applied to any insurance business regardless of currency, language or destination. Clients launch products faster and cut operating costs by an average of 34%, transacting over £3 billion in Gross Written Premium and managing over 1.5 million policies globally. The system has 352 pre-configured product line templates and 486 documented API endpoints.

The platform covers the entire policy lifecycle: no-code tools for wholesale and retail quote-and-bind journeys, renewals, mid-term adjustments and cancellations. It lets insurers, MGAs and brokers build customised workflows, manage complex currency, taxation and multi-language requirements across regions, and support alternative models such as parametric, micro or embedded products.

The role About the role

The Marketing Executive reports to the VP of Marketing and supports keeping the marketing operation running accurately and on schedule. Under the VP of Marketing's guidance, the role covers content creation (blogs, sales collateral and case studies), event management, digital and social media management, reporting and general marketing administration. It suits someone analytical, well organised, self-motivated and a strong writer who wants to broaden into a full marketing remit inside a technology business.

Content and communications

• Researches and contributes to white papers, blogs and long form articles to a brief set by the VP of Marketing, taking pieces from research through to publication.
• Creates case studies, from identifying candidates and interviewing customers through to drafting studies and securing testimonials and approvals.
• Supports social media management, including coordination of The Lowdown, our weekly LinkedIn newsletter: scheduling, sourcing content inputs, copy editing, publication and post-performance reporting.
• Drafts and submits industry award entries to agreed deadlines.

Events

• Provides full support around sponsored industry events, plus set-up and management of Genasys-owned hospitality and sales events.
• Manages event logistics end to end, including venue and third-party coordination and attendee management from invitation through to on-the-day registration.
• Creates event-based content: presentations, signage, email invites and promotional collateral tailored to each event.
• Attends events to manage on-the-day delivery, acting as the on-site point of contact for logistics, attendees and third parties.
• Writes up post-event summaries and follow-ups, capturing attendance, key outcomes and lessons learned, and coordinating post-event attendee communications.

Marketing operations and systems

• Supports the VP of Marketing in maintaining the Confluence workspace as the single source of truth for brand assets, customer information, product specifications and the sales collateral library.
• Keeps the marketing plan and budget tracker accurate and current, logging spend, updating activity status and flagging variances to the VP of Marketing.
• Maintains HubSpot list segmentation, runs deduplication, updates lifecycle stages and keeps the marketing database clean.

Performance reporting and insight

• Produces weekly and monthly performance reports covering organic and paid social, conversion data, pipeline contribution and funnel metrics, flagging anomalies and trends for review.
• Reports on SEO and LLM visibility performance and surfaces opportunities for the VP of Marketing to assess.
• Maintains and updates keyword lists and supporting SEO documentation.
• Produces a monthly LinkedIn analytics report covering the Genasys company page and The Lowdown subscriber growth, with comparisons against benchmark periods.
• Maintains a tracker of competitor activity.
• Pulls publicly available market data from sources including MGAA reports, ABI data, FCA bulletins and Insurance Times into a monthly intelligence summary for content planning.

Sales enablement and collateral

• Manages sales collateral day to day, refreshing assets on schedule and supporting on document design and distribution.
• Supports RFX responses with content sourcing, formatting and version control.

The candidate About you

You're analytical, highly organised and a strong writer, with the confidence to interview customers and collaborate across Sales, Customer Success and external partners. You're detail-focused, adaptable and genuinely curious about technology and innovation.

You have

• Bachelor's degree or equivalent in Marketing, Communications, Business or a related field.
• 2 to 4 years of marketing, communications or analyst experience, ideally with exposure to a B2B technology, SaaS or insurance environment.
• Familiarity with marketing tools including Google Analytics, HubSpot or similar platforms.
• Strong written communication with the ability to research and draft long form content including white papers and articles.
• An analytical mindset, comfortable working with data and campaign metrics.

You are

• Comfortable working with data, building reports and turning numbers into clear narratives.
• Highly organised and self-motivated, comfortable in both live event management and content creation.
• Collaborative, with the confidence to interview customers and work alongside Sales, Customer Success and external partners.
• Detail-focused, particularly when handling collateral, asset libraries, lists and submissions.
• Grounded in digital marketing fundamentals including social media, SEO, email and content.
• Able to manage multiple projects and deadlines simultaneously.
• Adaptable, open to feedback and passionate about technology and innovation.

An added advantage

• A relevant professional qualification such as the CIM Certificate in Professional Marketing.

Travel

This role requires travel to events across the United Kingdom, usually in London, with occasional travel further afield, including South Africa and broader Europe in the future.