Insurtech Marketing Specialist: Content, Events & Analytics

Genasys Technologies; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Genasys Technologies is seeking a Marketing Executive to join our hybrid London team. You will support content creation, events, digital and social media management, reporting and general marketing administration under the VP of Marketing.

The role suits someone analytical, well organized, and a strong writer who wants to broaden into a full marketing remit within a technology business. Travel to UK events is required.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business or a related field.
• 2 to 4 years of marketing, communications or analyst experience, ideally with exposure to a B2B technology, SaaS or insurance environment.
• Familiarity with marketing tools including Google Analytics, HubSpot or similar platforms.
• Strong written communication with the ability to research and draft long form content including white papers and articles.
• An analytical mindset, comfortable working with data and campaign metrics.

Responsibilities

• Researches and contributes to white papers, blogs and long form articles to a brief set by the VP of Marketing, taking pieces from research through to publication.
• Creates case studies, from identifying candidates and interviewing customers through to drafting studies and securing testimonials and approvals.
• Supports social media management, including coordination of The Lowdown, our weekly LinkedIn newsletter: scheduling, sourcing content inputs, copy editing, publication and post-performance reporting.
• Drafts and submits industry award entries to agreed deadlines.
• Provides full support around sponsored industry events, plus set-up and management of Genasys-owned hospitality and sales events.
• Manages event logistics end to end, including venue and third-party coordination and attendee management from invitation through to on-the-day registration.
• Creates event-based content: presentations, signage, email invites and promotional collateral tailored to each event.
• Attends events to manage on-the-day delivery, acting as the on-site point of contact for logistics, attendees and third parties.
• Writes up post-event summaries and follow-ups, capturing attendance, key outcomes and lessons learned, and coordinating post-event attendee communications.
• Supports the VP of Marketing in maintaining the Confluence workspace as the single source of truth for brand assets, customer information, product specifications and the sales collateral library.
• Keeps the marketing plan and budget tracker accurate and current, logging spend, updating activity status and flagging variances to the VP of Marketing.
• Maintains HubSpot list segmentation, runs deduplication, updates lifecycle stages and keeps the marketing database clean.
• Produces weekly and monthly performance reports covering organic and paid social, conversion data, pipeline contribution and funnel metrics, flagging anomalies and trends for review.
• Reports on SEO and LLM visibility performance and surfaces opportunities for the VP of Marketing to assess.
• Maintains and updates keyword lists and supporting SEO documentation.
• Produces a monthly LinkedIn analytics report covering the Genasys company page and The Lowdown subscriber growth, with comparisons against benchmark periods.
• Maintains a tracker of competitor activity.
• Pulls publicly available market data from sources including MGAA reports, ABI data, FCA bulletins and Insurance Times into a monthly intelligence summary for content planning.
• Manages sales collateral day to day, refreshing assets on schedule and supporting on document design and distribution.
• Supports RFX responses with content sourcing, formatting and version control.

Skills

Analytical

Highly organised

Strong writer

Strong written communication

Interview customers

Education

Bachelor's degree or equivalent in Marketing, Communications, Business or a related field

Tools

Google Analytics

HubSpot

Job description

Genasys Technologies is seeking a Marketing Executive to join our hybrid London team. You will support content creation, events, digital and social media management, reporting and general marketing administration under the VP of Marketing.

The role suits someone analytical, well organized, and a strong writer who wants to broaden into a full marketing remit within a technology business. Travel to UK events is required.