Marketing Executive

MBM Executive Travel Recruitment; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

MBM Executive Travel Recruitment is seeking a data-driven Marketing Executive to lead lifecycle marketing across World of Cruising and Cruise Trade News, with occasional support to Aviation Business News.

You will design and deploy email, SMS and RCS campaigns, map customer journeys, build audience segments, and hand-code HTML emails for multi‑channel delivery, while partnering with editorial and design to grow engagement and subscriptions.

Qualifications

• 2+ years in a digital marketing role, with email/SMS/lifecycle exposure.
• Experience with multi-channel platforms (Insider One, Braze, Iterable, Klaviyo, HubSpot, Mailchimp).
• Comfort reading/editing HTML for email builds.

Responsibilities

• Lead Email, SMS & Lifecycle Marketing across World of Cruising and Cruise Trade News.
• Build and deploy weekly newsletters and SMS campaigns, plus RCS where relevant.
• Create multi-channel journeys and triggered activations with audience segmentation.
• Hand-code HTML emails; ensure cross‑client rendering and mobile responsiveness.
• Run A/B tests on subject lines, timing, and channel mix to improve metrics.
• Monitor KPIs and provide actionable insights through reporting.
• Coordinate partner activations and scheduling with teams and partners.
• Support content and website promotions across owned channels.
• Collaborate with editorial and design to maintain consistent voice and visuals.

Skills

Lifecycle marketing

Email marketing

HTML emails

Multi-channel platforms

A/B testing

Analytics

Segmentation

Canva/Adobe Express

Video editing

RCS awareness

Education

Bachelor's degree

Tools

Insider One

Braze

Iterable

Klaviyo

HubSpot

Mailchimp

Force24

Job description

Brands: World of Cruising & Cruise Trade News (occasional support to Aviation Business News) Reports to: Campaign Planning & Performance Manager

Job Brief

We are seeking a data-driven Marketing Executive to lead lifecycle marketing across our two flagship brands: World of Cruising, the UK's leading consumer title, and Cruise Trade News, the essential resource for the travel industry, with occasional support to Aviation Business News where needed.

This role sits at the centre of how we retain and grow our audiences: building and optimising email, SMS and (increasingly) RCS communications, mapping out customer journeys and triggered activations, and using segmentation to get the right message to the right subscriber at the right time. You'll need a genuine comfort with HTML and multi-channel marketing platforms, not just a familiarity with drag-and-drop builders.

Key Responsibilities

• Email, SMS & Lifecycle Marketing
• Design, build and deploy high-converting weekly newsletters, bespoke solo email campaigns, and SMS (and, where relevant, RCS) messaging across World of Cruising and Cruise Trade News, with occasional support to Aviation Business News.
• Build and maintain multi-channel customer journeys and triggered activations, e.g. welcome series, abandoned browse/basket, renewal and win-back flows, using our marketing platform (Insider One).
• Develop and refine audience segmentation so messaging is targeted by subscriber behaviour, engagement and lifecycle stage.
• Hand-code and troubleshoot HTML email templates, ensuring cross-client rendering, accessibility and mobile responsiveness.
• Run A/B tests on subject lines, send times, channel mix and creative to improve open, click-through and conversion rates.
• Keep an eye on RCS as an emerging channel and help build the case for early activations as the opportunity develops.
• Partner Activation Scheduling and Performance
• Maintain a clear view of all scheduled sends to avoid over-messaging subscribers, balancing partner activations against the wider always-on send calendar.
• Flag scheduling conflicts or send-frequency risks early and coordinate with the Customer Success & Campaign Manager and partners to resolve them.
• Manage communications with partners for asset delivery with clear specs and timelines agreed, to ensure activity is deployed as per the schedule.
• Schedule the email and SMS activity tied to partner activations across World of Cruising and Cruise Trade News (with occasional support to Aviation Business News), making sure every activation is sent on time; overall partner campaign management sits with the Customer Success & Campaign Manager.
• Take ownership of the activity you deliver, reviewing performance against benchmarks and previous results. Provide insights and recommendations through partner reporting and, where appropriate, present performance and recommendations in partner meetings.
• Support the Digital Experience & Optimisation Manager on campaign execution, helping turn on-site and website optimisation activity into scheduled email/SMS activations.
• Content & Website Support
• Promote website product and user journeys through owned channels, working closely with editorial and design.
• Support our partners with loading and maintaining product on the website, making sure offers are up to date and being promoted.
• Social Media & Community Management
• Support a multi-channel social media presence (Instagram, Facebook, X, LinkedIn, YouTube and TikTok).
• Maintain a distinct “voice” for B2C (World of Cruising) vs. B2B (Cruise Trade News).
• Engage with followers, monitor trends, and leverage community feedback to increase organic reach.
• Performance Marketing
• Potentially support paid social (Meta Ads) and search (Google Ads) campaigns to drive subscriptions and lead generation.
• Analytics & Reporting
• Track and report on email, SMS and journey KPIs (deliverability, open rate, CTR, conversion, list health and growth) alongside GA4 website data, providing actionable insight rather than raw numbers.
• Conduct A/B testing on email subject lines and ad creatives to maximise ROI.
• Collaboration & Innovation
• Work closely with the editorial and design teams to ensure visual and verbal consistency.
• Stay ahead of the curve on AI tools, platform algorithm changes, and emerging travel marketing trends.

Ideal Requirements & Skills

• Experience: 2+ years in a digital marketing role, ideally with hands-on email, SMS or lifecycle marketing exposure (Travel or Publishing experience is a significant plus).
• Multi-channel platform experience: proven experience building emails, journeys, triggered activations and segmentation in a multi-channel marketing platform (e.g. Insider One, Braze, Iterable, Klaviyo, Force24, Hubspot, or Mailchimp).
• HTML: comfortable reading and editing HTML for email builds, with an understanding of responsive and email-safe coding.
• SMS & RCS: experience running SMS campaigns; awareness of RCS messaging and appetite to help pilot it is a strong plus.
• Scheduling: organised and reliable at scheduling email/SMS activity against a shared send calendar, balancing partner activations to avoid over-messaging subscribers.
• SEO Savvy: an understanding of how to balance “writing for humans” with “writing for robots.”
• Creative Eye: proficiency in Canva or Adobe Express is essential; experience with CapCut or Premiere Pro for video editing is a major advantage.
• Analytical Mindset: you enjoy digging into the “why” behind the numbers.

Why Join Us?

This is a unique opportunity to work at the heart of the travel industry, owning the channels that drive real engagement and revenue. You'll be given the autonomy to test new ideas, the tools to succeed, and the chance to see your work influence thousands of travellers and industry professionals daily.