Marketing Executive

Bluebird Care; Colden Common; On-site; GBP 18,000 - 24,000; Part time

Benefits offered by this job

Flexible working options

Pension contribution

Health & wellbeing programme (up to £1

Blue Light Card and vehicle repairs

Job summary

Bluebird Care is seeking a part-time Marketing Lead to shape our home care brand in Winchester with occasional travel. You will work with leadership and sales to grow awareness, generate leads, and ensure consistent premium positioning across channels.

You’ll lead campaigns, manage agencies, and monitor ROI while delivering hands-on content, PR, and digital activities. A driving licence and UK work rights are essential.

Qualifications

• Proven experience in marketing, preferably within health & social care or a service-led sector.
• Strong digital marketing skills (inc. SEO, AEO, and content management systems)
• Experience in PR, design and content creation
• Strong analytical skills
• Excellent written and creative skills
• Ability to work strategically while delivering hands-on tasks
• Commercial awareness and budget management skills
• Full UK driving licence and access to a vehicle (business use)
• Right to Work in the UK
• Marketing qualification is desirable but not essential

Responsibilities

• Lead and implement the marketing and communications strategy.
• Raise brand awareness, generate leads, and ensure our premium brand is represented consistently across all channels.
• Manage relationships with marketing agencies
• Analyse marketing performance and report on ROI
• Coordinate events and community engagement activities
• Manage our Bluebird Care brand to reflect premium standards, including engaging content and marketing materials

Skills

Marketing

Digital marketing

SEO

Content management

PR

Content creation

Analytical skills

Written and creative skills

Budget management

Strategic thinking

Driving licence

Education

Marketing qualification (desirable)

Tools

Content management systems

SEO tools

Job description

The following content displays a map of the jobs location - Winchester

Part-time, 25hrs per week (negotiable for the right candidate)

Location:

Winchester

Closing Date:

30/09/2026

Job Category:

Office

Job Introduction

About the job

Location: Winchester - with occasional travel to other locations (mileage reimbursement)

Hours: Part-time, 25hrs per week (negotiable for the right candidate)

If you’re a creative, strategic marketer who wants your work to matter, Bluebird Care offers the perfect opportunity. You’ll join a highly-driven team that truly cares about people and growing a premium local care brand that makes a genuine difference in the community.

This is more than a marketing job, it’s a chance to shape how people view quality home care, build meaningful relationships, and drive business growth through smart, creative campaigns.

About the Role

You’ll lead and implement the marketing and communications strategy. Working closely with the Senior Leadership and sales teams, you’ll raise brand awareness, generate leads, and ensure our premium brand is represented consistently across all channels. It’s a varied, hands-on role with real influence.

Key Responsibilities

• Work to an approved budget


• Manage relationships with marketing agencies


• Analyse marketing performance and report on ROI


• Manage PR and create press releases to achieve maximum news coverage


• Manage our communication calendar and digital marketing channels


• Manage our Bluebird Care brand to ensure all activity reflects our premium standards, including engaging content and professional marketing materials


• Co-ordinate events and community engagement activities

Why Join Bluebird Care?

We value creativity, initiative, and passion. You’ll enjoy a supportive environment with the autonomy to make things happen, alongside excellent training and development opportunities.

Benefits include:

• Flexible working options


• Pension contribution


• Health & wellbeing programme (up to £1,000/yr cashback)


• Blue Light Card and vehicle repairs scheme

What We’re Looking For

• Proven experience in marketing, preferably within health & social care or a service-led sector


• Strong digital marketing skills (inc. SEO, AEO, and content management systems)


• Experience in PR, design and content creation


• Strong analytical skills


• Excellent written and creative skills


• Ability to work strategically while delivering hands-on tasks


• Commercial awareness and budget management skills


• Full UK driving licence and access to a vehicle (business use)


• Right to Work in the UK


• A marketing qualification is desirable but not essential

If you’re ready to use your marketing skills to help more people receive outstanding care at home, we’d love to hear from you.

Bluebird Care is an Equal Opportunity Employer. DBS checking will be undertaken in line with government regulations.