Marketing Events Executive

Workstreet; Stafford; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Car allowance

Profit share bonus

Daily lunch provided

Wellbeing support

Training & development

Job summary

Workstreet in Stafford is seeking a Marketing & Events Executive to lead a varied programme of events and campaigns across the UK, from planning to delivery.

You will work with the marketing and commercial teams, manage budgets and suppliers, travel to exhibitions, and develop customer stories while driving business growth.

Qualifications

• 3+ years' experience in events, event marketing or B2B marketing.
• Experience organising exhibitions, trade shows or customer-facing events.
• Strong project management and organisational skills.
• Excellent communication and interpersonal skills.

Responsibilities

• Research and select relevant exhibitions, conferences and industry events.
• Coordinate events from initial planning through to delivery and post-event follow-up.
• Manage event budgets, suppliers, promotional materials, logistics and deadlines.
• Attend exhibitions and events across the UK, representing the business and engaging with customers and prospects.
• Work with the sales team to maximise leads and opportunities generated through events.
• Measure event performance, analyse leads and report on commercial return.
• Develop customer stories, testimonials and case studies for use across marketing channels.
• Support creation of presentations, brochures, sales literature and other marketing materials.
• Keep up to date with competitor activity, industry developments and customer trends.

Skills

Event management

B2B marketing

Project management

Client engagement

Content creation

CRM knowledge

Tools

HubSpot

Job description

Marketing & Events Executive

Stafford Permanent Monday-Friday, 7:30am-4:30pm

• £40,000 - £45,000 basic salary
• Car allowance
• Profit Share Bonus Scheme following probation
• Daily lunch provided
• BUPA wellbeing and mental health support
• Ongoing training and professional development

Are you a commercially focused marketing professional with a passion for events, exhibitions and customer engagement?

Do you enjoy taking an idea from the planning stage through to delivery and seeing the direct impact it has on customers and the wider business?

We are looking for a Marketing & Events Executive to join an established and growing organisation based in the Stafford area. This is a hands-on position combining event management, customer engagement, content and wider marketing activity.

You will work closely with the marketing and commercial teams to deliver events and campaigns that strengthen the company's profile, create new opportunities and provide valuable insight into customers and the wider market.

What You'll Be Doing

You'll take ownership of a varied programme of marketing and event activity, including:

• Researching and selecting relevant exhibitions, conferences and industry events.
• Coordinating events from initial planning through to delivery and post-event follow-up.
• Managing event budgets, suppliers, promotional materials, logistics and deadlines.
• Attending exhibitions and events across the UK, representing the business and engaging with customers and prospects.
• Working alongside the sales team to maximise leads and opportunities generated through events.
• Measuring event performance, analysing leads and reporting on commercial return.
• Organising customer visits and gathering feedback and market intelligence.
• Developing customer stories, testimonials and case studies for use across marketing channels.
• Supporting the creation of presentations, brochures, sales literature and other marketing materials.
• Keeping up to date with competitor activity, industry developments and customer trends.
• Supporting brand awareness campaigns, product launches and other marketing initiatives.
• Maintaining accurate customer and activity information within the company's CRM.
• Providing general marketing support to the wider business and contributing new ideas.

What We're Looking For

We're looking for an enthusiastic and commercially minded marketer who is comfortable working with customers, managing projects and representing a business at industry events.

You should have:

• At least 3 years' experience in events, event marketing, B2B marketing or a similar role.
• Previous experience organising exhibitions, trade shows or customer-facing events.
• Strong project management and organisational skills.
• Excellent communication and interpersonal skills.
• The confidence to build relationships with customers, prospects, suppliers and internal stakeholders.
• A proactive approach and the ability to manage several projects at the same time.
• A commercial mindset and an understanding of how marketing activity can contribute to business growth.
• A full UK driving licence and flexibility to travel nationally.
• Previous experience within engineering, manufacturing, industrial, construction, environmental or another technical B2B environment would be advantageous.
• Experience using HubSpot or another CRM/marketing automation system would be beneficial.