Marketing Effectiveness Lead

Interactive Investor Plc; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading investment platform is seeking a Marketing Effectiveness Lead to enhance marketing performance. This role focuses on post-campaign analysis, budget optimisation, and collaboration across teams to improve marketing ROI. Ideal candidates will be analytical, decisive, and effective communicators, ready to drive results.

Qualifications

• Strong team player with a passion for delivering outcomes.
• Ability to analyse marketing performance data.

Responsibilities

• Lead full funnel post-campaign reviews to evaluate marketing effectiveness.
• Work with data team for econometric models in marketing planning.
• Collaborate with teams to develop insights on customer behaviour.

Skills

Communication

Teamwork

Analytical Skills

Job description

Who we are:

interactive investor is an award-winning investment platform that puts its customers in control of their financial future.

We’ve been helping investors for nearly 30 years. We’ve seen market highs and lows and been resilient throughout. We’re now the UK’s number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.

For a simple, flat monthly fee, we provide a secure home for your pensions, ISAs, and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts, and ETFs.

We also bring impartial, expert content from our award-winning financial journalists, a highly engaged community of investors, and daily newsletters and insights.

What we stand for:

It’s simple … we want to help people confidently take control of their financial future, for interactive investor to go from strength to strength and be a workplace where we can all thrive. Our customer-driven approach and bold values sit at the heart of this. We are honest, straight-talking, and transparent with our customers and colleagues. We are decisive and take ownership of what we say and deliver. We are ambitious and passionate and encouraged to fight for what we believe is right for our customers, our teams, ourselves, and interactive investor.

Purpose of the role:

The Marketing Effectiveness Lead will play a key role in measuring and improving the performance of our marketing activities. You will work closely with data and commercial teams to ensure our marketing spend is effective, and our campaigns deliver measurable results.

This role will focus on post-campaign analysis (PCA), budget optimisation, and the implementation of strategies that improve marketing ROI.

“A Marketing Effectiveness role focuses on measuring, analysing, and optimising marketing activities to ensure they deliver the best possible results for the business. It sits at the intersection of marketing, data, and strategy, helping organisations understand what’s working, what’s not, and how to improve future campaigns.”

Key Responsibilities:

1. Post-Campaign Analysis (PCA):
2. Lead full funnel post-campaign reviews to evaluate the effectiveness of marketing activity across teams.
3. Analyse marketing performance data to identify trends, opportunities, and areas for improvement.
4. Analyse marketing performance across the entire customer journey, from awareness through to conversion, ensuring a cohesive understanding of effectiveness at each stage.
5. Ensure that data insights are actionable and fed into future marketing learning, providing clarity on the “WHY” behind campaign successes or areas for improvement.
6. Econometrics:
7. Work with the data team to ensure econometric models are effectively applied in marketing planning and performance analysis.
8. Budget Optimisation & ROI Improvement:
9. Work closely with the commercial and finance teams to ensure marketing spend is efficient.
10. Collaboration with Data, Engagement, Brand & Growth teams:
11. Leverage internal and external data to develop comprehensive insights on customer behaviour, campaign performance, and market trends.

Personal attributes:

• Straight talking
• Moving with speed
• Owning the outcome

• Clear communicator
• Strong team player
• Demonstrated passion and drive for delivering the best outcome
• Moving with speed – delivering faster and better
• Decisive and take ownership of outcomes
• Not afraid to challenge and be open to challenges