Marketing Effectiveness Lead | Manchester, UK

Interactive Investor; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading investment platform is seeking a Marketing Effectiveness Lead to enhance marketing ROI through analysis and collaboration. This role involves post-campaign analysis, budget optimisation, and strategic implementation, requiring strong analytical and communication skills.

Qualifications

• Experience in post-campaign analysis and budget optimisation.
• Strong analytical skills to assess marketing performance.

Responsibilities

• Lead comprehensive post-campaign reviews to evaluate marketing effectiveness.
• Collaborate with data and commercial teams for budget optimisation.
• Translate data insights into actionable recommendations.

Skills

Communication

Teamwork

Analytical Skills

Decision Making

Job description

Marketing Effectiveness Lead

Who we are:
Interactive Investor is an award-winning investment platform that puts its customers in control of their financial future.
We have been helping investors for nearly 30 years, demonstrating resilience through market highs and lows. Currently, we are the UK's number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
We offer a simple, flat monthly fee for a secure home for pensions, ISAs, and investments, with a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts, and ETFs.
Our platform also provides impartial, expert content from award-winning financial journalists, an engaged community of investors, and daily newsletters and insights.

What we stand for:
Our goal is to help people confidently take control of their financial future. We aim for interactive investor to grow stronger and be a workplace where everyone can thrive. Our approach is customer-driven, honest, straightforward, transparent, decisive, and ownership-oriented. We are ambitious, passionate, and committed to fighting for what is right for our customers, teams, and company.

Purpose of the role:
The Marketing Effectiveness Lead will play a key role in measuring and improving our marketing activities' performance. You will collaborate closely with data and commercial teams to ensure our marketing spend is effective and our campaigns deliver measurable results.
This role focuses on post-campaign analysis (PCA), budget optimisation, and strategy implementation to enhance marketing ROI.
"A Marketing Effectiveness role focuses on measuring, analysing, and optimising marketing activities to ensure they deliver the best possible results for the business. It sits at the intersection of marketing, data, and strategy, helping organisations understand what's working, what's not, and how to improve future campaigns."

Requirements:
Key Responsibilities:

• Post-Campaign Analysis (PCA):
  Lead comprehensive post-campaign reviews to evaluate marketing effectiveness across teams.
• Analyse marketing performance data to identify trends, opportunities, and areas for improvement.
• Assess marketing performance across the entire customer journey, from awareness to conversion, ensuring cohesive understanding at each stage.
• Translate data insights into actionable recommendations, clarifying the reasons behind campaign successes or areas needing improvement.
• Econometrics:
  Collaborate with the data team to ensure econometric models are effectively applied in marketing planning and analysis.
• Budget Optimisation & ROI Improvement:
  Work with commercial and finance teams to ensure marketing spend is efficient.
• Collaboration with Data, Engagement, Brand & Growth teams:
  Utilise internal and external data to develop insights on customer behaviour, campaign performance, and market trends.

Personal attributes:
Straight talking, moving with speed, owning the outcome.

• Clear communicator
• Strong team player
• Passionate and driven to deliver the best outcomes
• Ability to move quickly - deliver faster and better
• Decisive, owning outcomes
• Open to challenge and constructive feedback

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