Marketing Director: Scale Growth for a Premium D2C Brand

Up World; Chichester; On-site; GBP 90,000 - 110,000; Full time

Job summary

Secret Linen Store, a British D2C bedding brand, is seeking a Marketing Director to take full ownership of marketing and join the Senior Leadership Team. You will drive sustainable, profitable growth across acquisition, retention and the P&L, building a team and bringing more work in-house over time.

You will lead brand, digital and ecommerce to deliver distinctive creative, efficient campaigns, and a best-in-class customer experience while reporting to the Founders.

Qualifications

• Proven track record scaling an ecommerce business, ideally from around £10m towards £20m-25m+ revenue.
• Experience in premium consumer categories (fashion, beauty, interiors/homeware).
• Strong commercial acumen with a balance of brand value and numbers-led decision making.
• Confident, energetic leader who can motivate and develop a team.
• Hands-on leadership while building out senior team and capabilities.

Responsibilities

• Set marketing strategy using brand principles and manage the budget to hit acquisition and LTV targets.
• Bring CRM and organic social in-house; grow the team across brand, digital, and ecommerce.
• Own customer and marketing KPIs; foster a culture where creativity and data align.
• Report performance to Founders and contribute to the senior leadership team.
• Lead brand activation across touchpoints to deliver brand and commercial value.

Skills

Ecommerce leadership

Brand strategy

P&L management

Digital marketing

CRM & retention

Job description

Secret Linen Store, a British D2C bedding brand, is seeking a Marketing Director to take full ownership of marketing and join the Senior Leadership Team. You will drive sustainable, profitable growth across acquisition, retention and the P&L, building a team and bringing more work in-house over time.

You will lead brand, digital and ecommerce to deliver distinctive creative, efficient campaigns, and a best-in-class customer experience while reporting to the Founders.