Marketing Director: Pets & Licensing

Pet Brands Limited; Batley; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Pet Brands Ltd is seeking an experienced Marketing Manager to lead the marketing function across multiple brands within Paramount Retail Group. You will own the marketing strategy, drive campaigns, and oversee brand development for owned and licensed lines on a UK and international scale.

The role combines strategic planning with hands-on delivery, managing a team of three and collaborating with commercial, sales and product development teams to deliver growth through integrated marketing and

Qualifications

• Significant experience in marketing management or brand marketing roles within consumer goods or retail.
• Proven ability to develop and deliver integrated marketing strategies across multiple brands.
• Experience leading and developing a marketing team to deliver campaigns.
• Strong understanding of brand management, product marketing and go-to-market planning.

Responsibilities

• Develop and deliver the annual marketing strategy aligned with commercial objectives and brand positioning.
• Own marketing planning, campaign calendars and performance reporting.
• Lead brand positioning and development across owned and licensed brands.
• Ensure consistent brand execution across packaging, digital, retail and communications.
• Identify opportunities to strengthen brand awareness, engagement and market penetration.
• Collaborate with licensing partners to create commercially compelling strategies for licensed ranges.

Skills

Marketing management

Brand marketing

Integrated campaigns

Team leadership

Digital marketing

Stakeholder management

Budgeting

Go-to-market planning

Licensing partnerships

UK grocery/retail knowledge

Job description

Pet Brands Ltd is seeking an experienced Marketing Manager to lead the marketing function across multiple brands within Paramount Retail Group. You will own the marketing strategy, drive campaigns, and oversee brand development for owned and licensed lines on a UK and international scale.

The role combines strategic planning with hands-on delivery, managing a team of three and collaborating with commercial, sales and product development teams to deliver growth through integrated marketing and