Own Brand Product Manager

Pets at Home; Cheadle; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid Working

Support Office

Job summary

Pets at Home is seeking an Own Brand Product Manager on a 12-month FTC to shape strategy and launches for our own brands across Commercial, Marketing, and Product Development.

You will identify opportunities, develop propositions, and lead cross-functional launches for brands like Wainwright's, Step Up and Wildways, ensuring relevance and appeal to pet parents nationwide.

Qualifications

• Experience in Brand Management, Product Marketing or a similar role.
• Strong strategic and analytical thinking.
• Commercial awareness and customer focus.

Responsibilities

• Support development of long-term own-brand strategies and growth plans.
• Identify customer, category and market opportunities for winning products.
• Deliver brand refreshes, product innovations and range extensions.
• Bring product concepts to life through branding and packaging.
• Coordinate successful product launches with marketing and commercial teams.
• Monitor performance and customer feedback to keep brands thriving.
• Work with research agencies and analyse market trends to stay ahead.
• Act as ambassador for our brands across the business.

Skills

Brand Management

Product Marketing

Strategic thinking

Analytical skills

Stakeholder management

Job description

Full-time

Ref: 41474

Hours: Full-time

Contracted Hours: 39

Contract Type: Fixed Term

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN

Own Brand Product Manager – 12 months FTC

Handforth Support Office (2-3 days per week) | Hybrid Working

At Pets, we believe pets are part of the family. That's why we're on a mission to create products that help pets live happier, healthier and more playful lives.

From innovative treats that earn a four-paw rating, to products that solve real problems for pet parents, our own brands are a huge part of what makes us special. And now we're looking for an Own Brand Product Manager on a 12 months contract to help shape what's next.

If you're passionate about brand and retail trends, turning insights into brilliant ideas, and developing brands that customers genuinely love, this could be your perfect role.

What's the role all about?

You'll help shape brand strategies, identify opportunities for innovation, develop compelling brand propositions and bring exciting launches to life. Working across Commercial, Marketing, Product Development, Creative and agency partners, you'll help ensure our own brands (such as Wainwright's, Step Up and Wildways to namedrop a few) stay relevant, distinctive and loved by pet parents nationwide.

No two days are the same. One day you might be reviewing customer insights to identify the next big opportunity. The next, you'll be collaborating on a new launch or helping define the future vision for one of our own brands.

A Few Things You’ll Be Doing

• Supporting the development of long-term own brand strategies and growth plans
• Identifying customer, category and market opportunities that can be turned into winning products and propositions
• Helping deliver brand refreshes, product innovations and range extensions
• Bringing product concepts to life through compelling branding and packaging
• Coordinating successful product launches alongside marketing and commercial teams
• Monitoring performance and customer feedback to ensure brands continue to thrive
• Working with research agencies and analysing market trends to keep us ahead of the pack
• Acting as an ambassador for our brands across the business
• Managing key brand administration processes and governance activities

What We're Looking For

Genuine love of branding, products and customer experience is essential.

You’ll Also Bring

• Experience in Brand Management, Product Marketing or a similar role
• Strong strategic and analytical thinking
• Commercial awareness and customer focus
• Confidence building relationships across multiple teams
• Experience managing projects from concept through to launch
• Excellent communication and stakeholder management skills
• Curiosity, creativity and a willingness to challenge the status quo
• Retail experience would be advantageous, and experience within the pet sector would earn extra paws.

Why Pets?

Because you'll be joining a business filled with people who genuinely care about pets, pet parents and each other.

We're ambitious, collaborative and always looking for better ways to do things. You'll have the opportunity to influence products seen by millions of customers while working alongside talented colleagues who share your passion for innovation and growth.

And yes, there will be plenty of conversations about pets too.

Pets just see people. We're committed to creating an inclusive workplace where everyone can thrive. We welcome applications from all backgrounds and communities, and we're happy to discuss any reasonable adjustments needed throughout the recruitment process.

Organisation: Pets at Home

Date Posted: 08-10-2026

Expiry Date: 30-10-2026