Marketing Director London, United Kingdom

Insignia Solutions, Inc.; London; On-site; GBP 60,000 - 120,000; Full time

Job summary

An established industry player in luxury services seeks a visionary Marketing Director to elevate their brand presence. This role requires a strategic leader with a passion for high-end marketing and financial services. You will craft and implement innovative marketing strategies that resonate with elite clientele, ensuring the brand's core values of exclusivity and luxury are communicated effectively. If you thrive in a dynamic environment and have a proven track record of engaging high-net-worth individuals, this is your chance to make a significant impact in a prestigious organization. Join a team dedicated to excellence and redefine luxury marketing.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Exclusive company events

Performance bonuses

Qualifications

• 10+ years in marketing, focusing on luxury brands or financial services.
• Expertise in digital marketing and managing high-value client relationships.

Responsibilities

• Develop and execute comprehensive marketing strategies for luxury services.
• Lead digital marketing initiatives to engage high-net-worth individuals.

Skills

Strategic Planning

Digital Marketing

Brand Management

Client Engagement

Market Research

Leadership

Communication

Education

Bachelor's degree in Marketing

MBA or advanced degree

Tools

CRM tools

Analytics platforms

Job description

Insignia Group is a luxury brand specializing in high-end concierge services, personalized financial management, and exclusive lifestyle offerings. With a commitment to delivering exceptional service to our discerning clientele, we are seeking a dynamic and experienced Marketing Directorto join our team. The ideal candidate will have a deep understanding of the luxury sector, specifically in financial services, and will be responsible for developing and executing high-impact marketing strategies that enhance our brand presence, engage our elite clientele, and drive growth in the luxury services market.

As the Marketing Director, you will play a pivotal role in shaping Insignia’s strategic vision, promoting our premium offerings, and ensuring our brand resonates with high-net-worth individuals across various platforms. If you are a results-driven marketing leader with a passion for luxury brands and financial services, we invite you to make a significant impact at Insignia Group.

Key Responsibilities:

• Strategic Planning:Develop and execute a comprehensive marketing strategy that aligns with Insignia’s brand objectives and market positioning within the luxury and financial services sectors.
• Brand Management:Oversee the creation and implementation of a consistent brand message across all marketing channels (digital, print, events, PR). Ensure that the brand’s core values of exclusivity, luxury, and personalized service are effectively communicated.
• Digital Marketing Leadership:Lead digital marketing initiatives, including social media, content marketing, email campaigns, and SEO/SEM strategies, to attract and engage high-net-worth individuals.
• Campaign Management:Design, implement, and track performance of integrated marketing campaigns that drive customer acquisition, loyalty, and retention.
• Client Engagement:Collaborate with sales, customer service, and client relationship teams to understand client needs, tailoring marketing strategies that appeal to the elite clientele.
• Event Marketing:Plan and execute high-end, exclusive events to build brand awareness, engage with clients, and generate new business opportunities.
• Market Research & Insights:Conduct competitive analysis and client insights research to identify trends, opportunities, and challenges in the luxury and financial services markets.
• Budget Management:Manage the marketing budget effectively, ensuring resource allocation supports strategic priorities and maximizes ROI.
• Team Leadership:Lead, mentor, and develop a high-performing marketing team. Foster a collaborative and creative working environment to encourage innovation and results-driven performance.

Professional Requirements:

• Experience:Minimum 10 years of progressive experience in marketing, with a focus on luxury brands or financial services. Proven experience in high-end, personalized marketing initiatives targeted at HNWIs (high-net-worth individuals) and ultra-high-net-worth individuals (UHNWIs).
• Education:A bachelor’s degree in Marketing, Business, Communications, or related field. MBA or advanced degree in a related discipline is preferred.
• Industry Knowledge:In-depth knowledge of luxury marketing trends, financial services, and high-net-worth client behaviors. Experience working with exclusive brands in a service-based industry is essential.
• Expertise in digital marketing, social media, CRM tools, and analytics platforms.
• Strong leadership skills with experience managing cross-functional teams.
• Ability to think creatively and strategically to drive brand awareness and business growth.
• Excellent written, verbal, and interpersonal communication skills, with an ability to craft compelling messaging for elite audiences.
• Track Record:Demonstrated success in delivering results through multi-channel marketing campaigns. Proven ability to increase brand visibility and drive engagement for luxury or financial service brands.
• Cultural Fit:A passion for luxury, high-touch service, and client satisfaction. A customer-centric mindset, with a commitment to excellence and a deep understanding of the expectations of HNWIs and UHNWIs.