Marketing Director: B2B Growth & CRM Leader

TipTopJob; Lancashire; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

TipTopJob is seeking a Marketing Director to lead strategy, creativity and commercial awareness. You will shape the marketing plan, define the brand positioning for expanding venues, and work closely with the board to grow revenue as the business scales globally.

You will champion digital marketing, CRM, and customer journey optimization, while managing a team and budget. This hybrid role requires strong English communication and senior leadership experience.

Qualifications

• CRM expertise required to drive customer journeys and revenue growth.
• Proven B2B marketing experience essential for strategic partnerships and sales alignment.
• Experience leading a team and managing budgets to deliver board-facing marketing plans.
• Strong capabilities in brand strategy, storytelling, and cross-channel campaigns.
• Digital marketing, customer journey mapping, and data-driven optimization experience are essential.

Responsibilities

• Develop and lead brand projects and retail marketing activity from concept to production.
• Contribute to sales-building programmes and overall revenue growth.
• Define Brand Strategy for both B2B and B2C audiences.
• Oversee digital channels, CRM, social media, and conversion rate optimization.
• Manage marketing budget effectively within agreed parameters and mentor team members.
• Lead PR and communications; manage third-party agencies.

Skills

CRM expertise

B2B experience

Leadership

Brand strategy

Digital marketing

Job description

TipTopJob is seeking a Marketing Director to lead strategy, creativity and commercial awareness. You will shape the marketing plan, define the brand positioning for expanding venues, and work closely with the board to grow revenue as the business scales globally.

You will champion digital marketing, CRM, and customer journey optimization, while managing a team and budget. This hybrid role requires strong English communication and senior leadership experience.