Marketing Director

Westwood Recruitment; Manchester; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Performance-related bonus

Job summary

Shape Brands in Manchester is seeking a Marketing & Brand Director to lead the group’s marketing strategy across multiple hospitality concepts. You will shape brand identities, drive campaigns that boost footfall and revenue, and manage internal teams and external partners.

You’ll oversee digital, social, PR, events, CRM, content creation, and new venue launches, collaborating with founders and venue teams to deliver measurable growth.

Qualifications

• Senior marketing leadership experience in hospitality, leisure, lifestyle, or consumer brands.
• Experience managing multiple brands or concepts simultaneously.
• Strong understanding of digital marketing, social media, CRM, customer acquisition, and brand development.
• Commercially aware with a track record of delivering measurable results.
• Creative thinker who loves building brands and creating experiences.
• Highly driven and comfortable in a fast-paced entrepreneurial environment.
• Strong leadership with ability to inspire and develop teams.
• Experience supporting new openings and business expansion is advantageous.

Responsibilities

• Develop and deliver the overall marketing and brand strategy across multiple hospitality concepts.
• Lead the planning and execution of campaigns that drive guest engagement, revenue, and loyalty.
• Build and evolve brand identities across existing and new concepts.
• Manage and develop marketing teams, agencies, and external partners.
• Drive social media, content, influencer, PR, and digital marketing activity.
• Create and execute launch strategies for new venues and concepts.
• Analyse campaign performance and customer insights to optimise marketing spend and ROI.
• Develop CRM, loyalty, and retention strategies.
• Identify partnerships, collaborations, and events that strengthen brand awareness.
• Work closely with senior leadership on growth plans and commercial opportunities.

Skills

Brand leadership

Multi-brand management

Digital marketing

CRM

Customer acquisition

Leadership

Entrepreneurial mindset

New openings/expansion

Job description

Manchester (with venues across Manchester & Leeds)

Up to £100,000 + Bonus + Excellent Benefits

Shape Brands. Drive Growth. Create Experiences.

An exceptional opportunity has arisen for a talented Marketing & Brand Director to join one of the North's most exciting and fast-growing hospitality groups.

Operating multiple venues across Manchester and Leeds, this business is built around a collection of distinct hospitality concepts, each with its own personality, audience, and reason to visit. From vibrant food and drink destinations to experiential venues and unique lifestyle brands, this is a company that thrives on creativity, innovation, and delivering memorable guest experiences.

With further openings planned this year and throughout next year, the business is entering an exciting phase of growth and is looking for a commercially minded and highly creative leader to take ownership of brand strategy, marketing performance, and customer engagement across the entire portfolio.

The Role

As Marketing & Brand Director, you will lead the development and execution of the group's marketing strategy, ensuring each brand maintains its unique identity while contributing to wider business growth.

This is a hands-on leadership role requiring someone who can think strategically whilst remaining close to the detail. You'll work closely with founders, operational leaders, and venue teams to create campaigns that drive footfall, increase brand awareness, and maximise revenue across multiple channels.

You’ll oversee a diverse marketing mix including digital, social, PR, events, partnerships, CRM, content creation, brand development, and new venue launches.

Key Responsibilities

• Develop and deliver the overall marketing and brand strategy across multiple hospitality concepts.
• Lead the planning and execution of campaigns that drive guest engagement, revenue, and loyalty.
• Build and evolve brand identities across existing and new concepts.
• Manage and develop marketing teams, agencies, and external partners.
• Drive social media, content, influencer, PR, and digital marketing activity.
• Create and execute launch strategies for new venues and concepts.
• Analyse campaign performance and customer insights to optimise marketing spend and ROI.
• Develop CRM, loyalty, and retention strategies.
• Identify partnerships, collaborations, and events that strengthen brand awareness.
• Work closely with senior leadership on growth plans and commercial opportunities.

About You

• Proven experience in a senior marketing leadership role within hospitality, leisure, lifestyle, retail, or consumer-facing brands.
• Experience managing multiple brands or concepts simultaneously.
• Strong understanding of digital marketing, social media, CRM, customer acquisition, and brand development.
• Commercially aware with a track record of delivering measurable results.
• Creative thinker who loves building brands and creating experiences that people talk about.
• Highly driven, ambitious, and comfortable working in a fast-paced entrepreneurial environment.
• Strong leadership skills with the ability to inspire and develop teams.
• Experience supporting new openings and business expansion would be highly advantageous.

What's On Offer?

• Performance-related bonus
• Significant opportunity to shape the future direction of a growing hospitality group
• Genuine influence at senior leadership level
• Exciting pipeline of new openings and concepts
• Creative, collaborative, and entrepreneurial culture
• Excellent long-term career progression opportunities

If you’re passionate about hospitality, thrive on building brands, and want to play a key role in the growth of one of the UK's most exciting multi-concept operators, we’d love to hear from you.