Brand & Growth Director – Hospitality Experiences

Westwood Recruitment; Manchester; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Performance-related bonus

Job summary

Shape Brands in Manchester is seeking a Marketing & Brand Director to lead the group’s marketing strategy across multiple hospitality concepts. You will shape brand identities, drive campaigns that boost footfall and revenue, and manage internal teams and external partners.

You’ll oversee digital, social, PR, events, CRM, content creation, and new venue launches, collaborating with founders and venue teams to deliver measurable growth.

Qualifications

• Senior marketing leadership experience in hospitality, leisure, lifestyle, or consumer brands.
• Experience managing multiple brands or concepts simultaneously.
• Strong understanding of digital marketing, social media, CRM, customer acquisition, and brand development.
• Commercially aware with a track record of delivering measurable results.
• Creative thinker who loves building brands and creating experiences.
• Highly driven and comfortable in a fast-paced entrepreneurial environment.
• Strong leadership with ability to inspire and develop teams.
• Experience supporting new openings and business expansion is advantageous.

Responsibilities

• Develop and deliver the overall marketing and brand strategy across multiple hospitality concepts.
• Lead the planning and execution of campaigns that drive guest engagement, revenue, and loyalty.
• Build and evolve brand identities across existing and new concepts.
• Manage and develop marketing teams, agencies, and external partners.
• Drive social media, content, influencer, PR, and digital marketing activity.
• Create and execute launch strategies for new venues and concepts.
• Analyse campaign performance and customer insights to optimise marketing spend and ROI.
• Develop CRM, loyalty, and retention strategies.
• Identify partnerships, collaborations, and events that strengthen brand awareness.
• Work closely with senior leadership on growth plans and commercial opportunities.

Skills

Brand leadership

Multi-brand management

Digital marketing

CRM

Customer acquisition

Leadership

Entrepreneurial mindset

New openings/expansion

Job description

Shape Brands in Manchester is seeking a Marketing & Brand Director to lead the group’s marketing strategy across multiple hospitality concepts. You will shape brand identities, drive campaigns that boost footfall and revenue, and manage internal teams and external partners.

You’ll oversee digital, social, PR, events, CRM, content creation, and new venue launches, collaborating with founders and venue teams to deliver measurable growth.