Marketing Director

Sunspel; London; On-site; GBP 80,000 - 140,000; Full time

Job summary

A prominent UK luxury clothing brand, Sunspel, is seeking a Marketing Director for a 12-month maternity cover. This role requires a visionary leader to enhance brand strategy and customer engagement, leveraging over 160 years of craftsmanship to attract and retain clients globally. The ideal candidate will demonstrate a strong background in digital marketing, brand development, and leadership within the premium/luxury market.

Qualifications

• Experience in senior commercial marketing roles with a track record of value creation.
• Proven ability in digital, channel optimization and customer acquisition.
• Strong vision and experience in delivering multi-channel marketing strategies.

Responsibilities

• Lead brand strategy and positioning across all communications.
• Raise global brand awareness and enhance customer retention.
• Articulate the brand's identity across all touchpoints.

Skills

Digital Marketing

Brand Strategy

CRM

Leadership

Analytical Skills

Education

Degree in Marketing or related field

Job description

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Sunspel makes beautiful, everyday clothing that forms the foundation of the modern luxury wardrobe. We have been handcrafting garments and innovating unique fabrics in the UK for over 160 years, building a global reputation for uncompromising quality, timeless design, and luxury fabrics. We believe in making clothes with care. We care about where we source our materials from, the people we work with and the quality of everything we do.

The business operates through stores in London, New York, California and we have additional spaces in Tokyo, backed by a strong e-commerce operation and wholesale representation through a curated selection of the very best international department and speciality stores.

The Role

Sunspel are now looking for an exceptional Marketing Director, to work with us on a 12 month fixed term maternity cover contract.

The Marketing Director will curate and lead the brand strategy and positioning, customer insight CRM and all communications. This role will be a key driver in unlocking the unlimited potential of the brand heritage and presenting Sunspel as a modern luxury menswear brand to new and existing customers globally.

This role requires an individual with a strong vision and well developed digital, analytical and leadership skills to articulate what Sunspel stands for across all customer touchpoints. Reporting to the Chief Executive Officer, the incumbent will naturally have a creative / commercial brain and be responsible for all channels of the business from a brand and marketing perspective, domestically and internationally as Sunspel continues to grow.

Critical to the success of this role will be the ability to raise global brand awareness, encouraging new customers to discover the brand, and then retain them to become loyal followers through repeat purchases.

The successful candidate will have:

·A natural empathy with Sunspel and passionate about the premium / luxury market as a whole

·Experience of senior commercial marketing roles with demonstrable track record of value creation by leading the full range of marketing activities, in a multi-channel, customer-facing organisation

·A proven understanding of, and track record of delivering leading-edge digital, channel optimisation, CRM, customer acquisition and retention activities

·Proven expertise of compelling brand and campaign development, design and production across all channels. Able to combine innovative thinking with ‘roll your sleeves up’ implementation

·A deep understanding of end-to-end customer experience and touchpoints to deliver a winning multi-channel marketing strategy

·Ability to deliver value through category innovation and experience of driving executional excellence in multi-channel environments

To apply, please send a copy of your CV to [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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