Marketing Director

JR United Kingdom; Bolton; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading B2B services company in Lancashire is seeking a Marketing Director to shape their marketing strategy. This role involves leading a talented team and driving multi-channel marketing initiatives to support business growth. The ideal candidate will have extensive marketing experience and a proven track record in managing stakeholder relationships and budgets.

Qualifications

• Experienced in marketing with a background in agency or in-house leadership.
• Strong in stakeholder management and influencing senior teams.
• Proven P&L accountability and budget management experience.

Responsibilities

• Develop and execute a cohesive marketing strategy across business units.
• Lead a team of six marketing professionals and oversee campaigns.
• Manage relationships with external marketing agencies.

Skills

Stakeholder Management

Budget Management

Team Leadership

Strategic Thinking

Communication

Job description

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We’re recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity.

Acting as a centralised marketing function you’ll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth.

Key Responsibilities

• Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units.
• Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing.
• Lead, mentor, and develop a high-performing team of six marketing professionals.
• Oversee multi-channel campaigns, including digital, content, events, and demand generation.
• Manage relationships with external marketing agencies, ensuring effective collaboration and execution.
• Drive brand positioning and messaging, maintaining consistency across all business units.
• Leverage data-driven insights to optimise marketing performance and refine strategies.
• Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars.
• Manage budgets, track campaign performance, and ensure compliance with high-quality standards.

Key Requirements

• Experienced in marketing, with a background in a major agency or in-house marketing leadership role.
• Adept at leading centralised marketing functions that support multiple business units.
• Strong in stakeholder management, able to influence and collaborate at a senior level.
• Confident in managing large-scale client activities and agency relationships.
• Skilled in budget management, with proven P&L accountability.
• Excellent in written and verbal communication, comfortable engaging with senior teams and external partners.
• A proactive and solution-focused thinker with strong organisational skills and attention to detail.
• Experienced in mentoring and talent development, with a passion for building high-performing teams.

This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you’re a dynamic marketing leader who thrives on strategic collaboration and execution, we’d love to hear from you.

This is a fully office based role and will be required to be in their Lancashire office 5 days a week.