Marketing Deployment Intern

BAT; Greater London; Hybrid; GBP 21,000 - 32,000; Full time

Benefits offered by this job

Market-leading annual performancebonus

Diverse health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Online learning platforms

Job summary

BAT in London is seeking a Marketing Deployment Intern to support the planning and delivery of consumer engagement campaigns across 2027. This entry-level role offers hands-on experience in 1-to-1 events, Fly Teams, mobile pop-ups, and national campaigns within a fast-paced, collaborative team.

You will help coordinate with internal teams, track KPIs and budgets, and assist with compliance checks and event logistics, while developing practical marketing deployment skills.

Qualifications

• Marketing or related business studies is essential.
• Analytical mindset with data-driven decision making.
• Strong organizational skills with attention to detail and creativity.

Responsibilities

• Support planning and execution of high-impact direct engagement campaigns for the UK market (1-to-1 via Fly Teams, Mobile Pop Ups, On Trade channels) and large-scale events.
• Lead weekly team meetings and help track performance, KPIs and budgets.
• Coordinate with internal stakeholders (Legal, External Affairs, Finance and Brand Teams) to ensure compliance and campaign excellence.
• Collaborate with creative agencies — managing timelines, deliverables and progress.
• Prepare reports and insights to measure campaign success and identify improvements.
• Support compliance checks, event logistics and other operational needs behind the scenes.
• Monitor competitor activities and contribute fresh ideas for upcoming campaigns.
• Work cross-functionally with Consumer Experience and Brand teams to align on cycle plans.

Skills

Marketing & consumer experience

Analytical mindset

Organizational skills

Proactive attitude

Strong communicator

Education

Marketing or related business studies

Tools

Microsoft Office

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco UK has an exciting opportunity for a Marketing Deployment Intern in London, Chiswick.

Seniority Level

Entry level

Function

Marketing, Consumer Experience

Salary Range

Competitive salary package + excellent benefits

Location

Chiswick, London

Job Type

Fixed-term role

At BAT, we’re transforming into a global multi-category business with products like VUSE, VELO, and GLO, driving innovation and a reduced-risk future. To make it happen, we’re looking for passionate, creative, and ambitious talent ready to Be the Change.

Join our Events & Engagement (E&E) Direct Engagement Team, where creativity meets strategy. We’re a tight-knit, collaborative group bringing to life unforgettable consumer experiences — from Mobile Pop-Ups and 1-2-1 events at venues to nationwide campaigns that connect our brands with audiences in meaningful ways.

We’re now looking for a Marketing Deployment Intern to help deliver exciting projects and campaigns throughout 2027. If you’re eager to learn, thrive in fast-paced environments, and want hands-on experience in deployment delivery, this is your chance to shine.

Reports To

Marketing Deployment Executive

Geographic Scope

UK

Travel Required

Hybrid work - In the office min. 3 days a week

Core Relationships

Internal – Consumer Experience & External Agencies

Your Key Responsibilities Will Include

• Support the planning and execution of high-impact direct engagement campaigns for the UK market,with a primary focus on 1-to-1via Fly Teams, Mobile Pop Ups andOn Trade channelsand when required large-scale events that bring our brand to life.
• Lead weekly team meetings and help track performance, KPIs, and budgets.
• Coordinate with internal stakeholders (Legal, External Affairs, Finance and Brand Teams) to ensure compliance and campaign excellence.
• Collaborate with creative agencies — managing timelines, deliverables, and project progress.
• Prepare reports and insights to measure campaign success and identify improvement opportunities.
• Support compliance checks, event logistics, and other operational needs behind the scenes.
• Monitor competitor activities and contribute fresh, innovative ideas for upcoming campaigns.
• Work cross-functionally with the wider Consumer Experience and Brand teams to align on cycle plans and project timelines.

What are we looking for?

• Passionate about marketing, events, consumer engagement and brand experiences.
• Analytical mindset — comfortable using data to support decision-making.
• Strong organizational skills with an eye for detail and creativity.
• Proactive, curious, and eager to learn in a dynamic environment.
• Great communicator and team player with a collaborative approach.
• Confident in Microsoft Office (Excel, PowerPoint, Outlook).
• Eligible to work in the UK / having work Visa to the UK.
• Marketing or any related business studies is essential.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.