Global Graduate Marketing

BAT; Greater London; On-site; GBP 30,000 - 36,000; Full time

Benefits offered by this job

Market leading bonus

Graduate training programmes

Mentor coaching

International Grad Academy

Job summary

British American Tobacco UK invites you to join the 18-month Global Graduate Programme in Marketing in London (Chiswick). You will rotate across brand, category and activation, contribute to live commercial projects and work with teams across Western Europe.

Each graduate receives coaching and mentoring, participates in the International Grad Academy, and builds leadership, strategic and commercial experience to advance your career with BAT.

Qualifications

• Recent graduate with degree in Business, Marketing or related fields.
• Prior exposure to Marketing or Business activities preferred.
• English fluency (written and spoken).
• Demonstrated leadership through professional or extra-curricular activities.

Responsibilities

• Contribute to live brand, category and activation projects.
• Support development and evaluation of commercial initiatives.
• Present recommendations to leadership teams and cross-market groups.

Skills

Brand analysis

Market research

Collaboration

Education

Bachelor’s or Master’s in Marketing

Tools

Excel

Job description

London | 18 months - fixed term contract | 3 rotations

Start your marketing career with three rotations, real business responsibility and support from a coach and mentor. Over 18 months, you will build experience across brand, category and commercial activation while working with teams across Western Europe.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for a Global Graduate in Marketing in London (Chiswick)

British American Tobacco has an exciting opportunity for a Graduate in London. Join our 18-month Global Graduate Programme in Marketing and build experience across three business rotations. From your first weeks, you will contribute to live commercial projects, work with colleagues across functions and markets, and develop your understanding of brand, category, consumer and activation strategy. You could support a brand plan, analyse consumer and competitor trends, or help a commercial team improve how a campaign is activated.

Each graduate will have a unique experience, shaped around business priorities and your development needs. To give you an idea of the type of work you will be doing, previous placements have included

• Brand, category and activation plans
• Analysis of consumer, customer, competitor and market insights
• Development and evaluation of commercial initiatives
• Presenting recommendations to leadership teams
• Contributing to cross-market projects across Europe

You will not be doing this alone. A dedicated coach and mentor will support your development, alongside structured learning and a global network of fellow graduates. In addition to this, you will get the opportunity to attend our International Grad Academy where you will collaborate in person with BAT graduates from around the world. By the end of the programme, you will have built the commercial, strategic and leadership capabilities needed to take the next step in your career with BAT.

What are we looking for?

• A recent graduate with an undergraduate or Masters degree in, Business, Marketing, or related fields
• Prior exposure to Marketing or Business activities is preferred
• English fluency (both written and spoken).
• Have demonstrated leadership skills through either professional experience or extra-curricular activities.

What It Takes To Succeed

• Results-driven, creative, and collaborative mindset
• The confidence and communication skills to translate complex analysis into clear, actionable recommendations for senior stakeholders.
• A proactive, self-motivated approach, with the ability to work independently and take ownership of delivering results.
• Demonstrate an appetite for continuous learning, eager to develop new skills.
• A naturally curious and inquisitive mindset, always seeking to understand the "why" behind data, behaviours, and business outcomes.
• A genuine interest in FMCG, consumer behaviour, and broader business trends, using external insights to strengthen commercial understanding and decision-making.
• Flexibility and willingness to travel across Western Europe as required.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Access to Graduate training programmes, digital learning platforms, and tailored development experiences designed to strengthen your leadership skills and accelerate your professional growth.
• Dedicated support from both a coach and mentor, helping you accelerate your development, expand your network, and navigate your career with confidence throughout the programme.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.