Marketing Data Analyst

Trust In SODA; London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading company in London is seeking a Marketing Data Analyst to support their marketing efforts through data analysis. The role involves integrating data from multiple sources and presenting actionable insights to drive marketing strategies and campaign effectiveness. Ideal candidates will have a degree in Marketing Analytics or a related field, with strong analytical skills and experience in CRM and data visualization tools.

Qualifications

• Experience with CRM and marketing data required.
• Strong analytical skills needed to interpret large datasets.
• Ability to communicate findings to both technical and non-technical audiences.

Responsibilities

• Maintain and optimise data pipelines from various sources.
• Produce and analyze reports on marketing performance.
• Deliver actionable insights to enhance marketing strategies.

Skills

Analytical skills

Data integration

Data visualization

Communication

Education

Degree in Marketing Analytics, Data Science or similar

Tools

Tableau

Power BI

Salesforce

Python

R

Microsoft Power Platform

Job description

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Marketing Data Analyst

️ Schedule: Monday to Friday, 40 hours per week

Department: Data and Digital | Data Analysis

About the Role

Are you passionate about using data to drive marketing performance? We’re looking for a Marketing Data Analyst to join our growing Data & Digital team in London.

You’ll support our digital and marketing functions by integrating and analysing data from CRM, loyalty, social media, and paid media channels. Your insights will help shape marketing strategy, enhance customer experience, and improve campaign effectiveness.

This is an exciting opportunity for someone who thrives on turning complex data into clear, actionable insights.

• Maintain and optimise data pipelines from internal and external sources
• Source data from CRM systems, loyalty programs, social platforms, and marketing tools
• Integrate multiple datasets for unified reporting and deeper analysis
• Produce regular and ad-hoc reports on performance across channels
• Analyse campaign data to spot trends, identify gaps, and highlight opportunities
• Deliver clear, data-driven recommendations to shape marketing decisions
• Work closely with internal stakeholders to align insights with strategic goals
• Coordinate with agency partners to ensure data accuracy and consistency
• Share best practices with other analysts to drive continuous improvement
• Automate processes and support development of self-service dashboards
• Contribute to A/B testing and optimisation strategies
• Stay current on analytics tools, marketing technologies, and methodologies

Skills and Experience

• Degree or equivalent experience in Marketing Analytics, Data Science, Business, or similar
• Experience working with CRM, loyalty, social media, and paid media data
• Strong analytical skills and ability to extract insights from large datasets
• Confident communicator, able to present findings to both technical and non-technical audiences
• Detail-oriented, proactive, and a collaborative team player
• Proficiency with Tableau or Power BI
• Familiarity with Salesforce or other marketing automation platforms
• Understanding of attribution models and campaign tracking
• Experience with Python, R, or similar analytics languages
• Knowledge of Microsoft Power Platform (Power Apps, Power Automate)

If you're passionate about marketing analytics and want to work in a collaborative, data-led environment, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst, Marketing, and Information Technology

• Industries

  Data Infrastructure and Analytics

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