Marketing Data Analyst

Trust In SODA; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in marketing analytics is seeking a Marketing Data Analyst to join their Data & Digital team in London. This role involves analyzing data from various sources to drive marketing strategies, enhance customer experiences, and deliver actionable insights. Candidates should possess strong analytical skills, experience with data integration, and effective communication abilities. This is an excellent opportunity for data-driven professionals to contribute to impactful marketing decisions.

Qualifications

• Degree or equivalent experience in Marketing Analytics, Data Science, or similar.
• Experience with CRM, loyalty, social media, and paid media data.
• Strong analytical skills with large datasets.

Responsibilities

• Maintain and optimise data pipelines from multiple sources.
• Produce regular reports on performance across channels.
• Automate processes and support development of dashboards.

Skills

Analytical skills

Data integration

Communication skills

Collaboration

Detail-oriented

Education

Degree in Marketing Analytics, Data Science, or Business

Tools

Tableau

Power BI

Salesforce

Python

R

Job description

Marketing Data Analyst

Location: London (Hybrid)

️ Schedule: Monday to Friday, 40 hours per week

Department: Data and Digital | Data Analysis

Contract: Full-time, Permanent

About the Role

Are you passionate about using data to drive marketing performance? We’re looking for a Marketing Data Analyst to join our growing Data & Digital team in London.

You’ll support our digital and marketing functions by integrating and analysing data from CRM, loyalty, social media, and paid media channels. Your insights will help shape marketing strategy, enhance customer experience, and improve campaign effectiveness.

This is an exciting opportunity for someone who thrives on turning complex data into clear, actionable insights.

Key Responsibilities

Data Management & Integration

• Maintain and optimise data pipelines from internal and external sources
• Source data from CRM systems, loyalty programs, social platforms, and marketing tools
• Integrate multiple datasets for unified reporting and deeper analysis

Reporting & Analytics

• Produce regular and ad-hoc reports on performance across channels
• Analyse campaign data to spot trends, identify gaps, and highlight opportunities
• Deliver clear, data-driven recommendations to shape marketing decisions

Collaboration

• Work closely with internal stakeholders to align insights with strategic goals
• Coordinate with agency partners to ensure data accuracy and consistency
• Share best practices with other analysts to drive continuous improvement

️ Optimisation & Continuous Improvement

• Automate processes and support development of self-service dashboards
• Contribute to A/B testing and optimisation strategies
• Stay current on analytics tools, marketing technologies, and methodologies

Skills and Experience

Essential

• Degree or equivalent experience in Marketing Analytics, Data Science, Business, or similar
• Experience working with CRM, loyalty, social media, and paid media data
• Strong analytical skills and ability to extract insights from large datasets
• Confident communicator, able to present findings to both technical and non-technical audiences
• Detail-oriented, proactive, and a collaborative team player

Desirable

• Proficiency with Tableau or Power BI
• Familiarity with Salesforce or other marketing automation platforms
• Understanding of attribution models and campaign tracking
• Experience with Python, R, or similar analytics languages
• Knowledge of Microsoft Power Platform (Power Apps, Power Automate)

Apply

If you're passionate about marketing analytics and want to work in a collaborative, data-led environment, we’d love to hear from you.