Marketing Data Analyst

Iamstobbs; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the intellectual property sector based in London seeks a Marketing Data Analyst to drive business decisions through data analysis and reporting. The role offers various responsibilities, including data management, reporting, and collaboration across teams. Candidates should possess strong analytical capabilities and a background in relevant fields. Join a dynamic team focused on delivering exceptional results while maintaining a supportive corporate culture.

Qualifications

• Experience using CRM systems and data management.
• Strong analytical skills to interpret complex data.
• Excellent written and verbal communication skills.

Responsibilities

• Collect, organize, and analyze contact and opportunity data.
• Develop reports and dashboards for marketing performance.
• Work closely with marketing and finance teams to leverage CRM data.

Skills

Data Management

Analytical Skills

Customer Segmentation

Communication

CRM System Proficiency

Education

Bachelor’s degree in Business, Marketing, Data Science, or related field

Tools

Hubspot

Microsoft Dynamics

MS Excel

Job description

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Client Talent Acquisition Team Leader @ IRIS | Networx | Recruiter | Diversity & Inclusion Advocate

Marketing Data Analyst

Location: Cambridge or London

Permanent, full time (optional 9 day fortnight working pattern available)

We are looking for a Marketing Data Analyst join us!

Further Key Responsibilities:

• Data Management: Collect, organize, and analyze contact and opportunity data to identify trends, patterns, and insights that can drive business decisions.
• Business development reporting (opportunity tracking)
• Reporting and Analysis: Develop reports and dashboards to support ongoing marketing performance and adoption within the business. Also to monitor the effectiveness and make recommendations for improvements.
• Customer Segmentation: Utilize data to segment customers based on demographics, behaviors, and preferences, enabling targeted marketing campaigns.
• Collaboration: Work closely with marketing, finance and BD team to ensure that CRM data is effectively leveraged across the organization.
• System Management: Assist in the maintenance and optimization of CRM software systems, ensuring data accuracy and consistency.
• Compliance: Ensure that CRM practices adhere to data protection regulations and company policies.

Essential skills and experience

• Bachelor’s degree or significant relevant experience in Business, Marketing, Data Science, or a related field.
• Experience using CRM systems (preferably Hubspot), data management, or a related field.
• Familiarity with industry standards and best practices in contact-data management.
• Experience in managing CRM projects and initiatives.
• ·Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Experience and proficiency in CRM software and data analysis tools (direct experience in Hubspot is ideal, Microsoft Dynamics).
• Strong MS Excel capability is also essential. Experience of coding desirable.
• ·Excellent written and verbal communication skills to convey data-driven insights to stakeholders.

Firm culture is important at Stobbs - friendly, social, approachable and where we look after each other. We regularly provide our own social and professional events. We manage the rights of some fantastic clients - obviously that means our advice has to be legally sound, but it's also about it being business savvy. We have high standards but learn from our mistakes. We’re not internally competitive (well, except when it comes to sports and quizzes!). We're certainly not run with an iron fist; we want our people to bring their whole selves to work, wanting to perform well, learn from mistakes and to feel comfortable asking questions and learning, and helping us continue to improve and be the best we can be.

Our head office is north of Cambridge, with an office in central London. We are trying to strike a good balance of supporting people to work flexibly while delivering for our clients and making Stobbs an attractive place to work. Our current hybrid working policy is a minimum requirement of two days in the office, encouraging people in more if possible. We may expect you to be based in the office full-time during the first six-months. Those seeking a part-time role may also be considered.

The company

Stobbs is a niche intellectual property practice that recognises that to give the best advice on brands, you need to take a more strategic and holistic approach than pure trade mark expertise. To that end, we launched the concept of Intangible Asset Management.

We have a breadth of capability that goes far beyond the scope of any other IP firm and encompasses trade marks, designs and copyright, litigation, disputes, commercial contracts, brand intelligence, brand extension (licensing), systems, online brand enforcement, anti-counterfeiting and brand restructuring.

Formed in 2013 with 18 people, today we have over 200 professionals based in Cambridge, London, Dublin, Eindhoven and Munich.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Legal Services and IT Services and IT Consulting

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