Marketing Data Analyst

ThePlaceToBe; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency is seeking a Marketing Data Analyst to join their Leeds team. This role involves analyzing marketing campaigns and creating insights using various digital channels like PPC and SEO. The ideal candidate should have experience in data configurations and tools like Google Analytics 4.

Qualifications

• Experience in leading data configurations.
• Ability to lead client-facing meetings.
• Knowledge in PPC, SEO, and Paid Social is a bonus.

Responsibilities

• Analyze marketing performance campaigns.
• Create marketing-focused data dashboards.
• Showcase performance to key clients.

Skills

Data analysis

Digital marketing

Client management

Event tracking

Debugging

Data visualization

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

BigQuery

PowerBI

Job description

Marketing Data Analyst - Digital Marketing Agency

Salary - £30,000 to £40,000

Leeds City Centre

Are you a Marketing Data Specialist ? Want to work for one of the UK's leading digital marketing agencies?

About the company...

Our client is on the hunt for a Data Marketing Analyst to come on board and join their growing team within their Leeds office. This agency specialises in all things digital marketing covering channels such as Web, SEO, PPC, Paid Social, Display and PR. Clients wise, this agency work with a string of exciting household named clients across huge leisure and drinks brands.

About the role...

As a Data Marketing Analyst, the focus of your role will be to analyse marketing performance campaigns and create marketing based insights. You’ll work with digital marketing channels such PPC, SEO, Social and E-Commerce. Due to the agency structure, you’ll be working with a selection of the agency’s key clients and creating marketing focused data dashboards, ensuring the client is kept up to date with campaign progress and showcase performance.

About you...

To be considered for this Data Marketing Analyst, you’ll need to have experience in leading data configurations, event tracking, debugging and management of data properties for marketing based campaigns. As this role sits agency side, you’ll need to have confidence leading client facing meetings with key stakeholders. You’ll need to have used tools such as Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery and PowerBI. Knowledge of channels such as CRO, PPC, SEO and Paid Social would be a bonus.

This is one of many roles here at ThePlaceToBe so if you're interested in having an informal discussion about taking the next step in your career, don't hesitate to reach out!