Marketing Data Analyst

JR United Kingdom; Bradford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing agency is seeking a skilled Marketing Data Analyst to join their team. The ideal candidate will analyze marketing campaigns and provide insights, primarily using tools like Google Analytics 4 and PowerBI. This role involves collaborating with key clients and focusing on various digital marketing channels, including PPC, SEO, and social media.

Qualifications

• Experience leading data configurations and event tracking necessary.
• Confidence in client-facing interactions with key stakeholders.
• Familiarity with digital marketing tools and channels is beneficial.

Responsibilities

• Analyze marketing performance campaigns and create insights.
• Work with digital marketing channels like PPC, SEO, and E-Commerce.
• Manage key client data dashboards for performance tracking.

Skills

Data configurations

Event tracking

Debugging

Client management

Google Analytics 4

Google Tag Manager

Looker Studio

BigQuery

PowerBI

CRO

PPC

SEO

Paid Social

Job description

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Marketing Data Analyst - Digital Marketing Agency

Salary - £30,000 to £40,000

Leeds City Centre

Are you a Marketing Data Specialist ? Want to work for one of the UK's leading digital marketing agencies?

About the company...

Our client is on the hunt for a Data Marketing Analyst to come on board and join their growing team within their Leeds office. This agency specialises in all things digital marketing covering channels such as Web, SEO, PPC, Paid Social, Display and PR. Clients wise, this agency work with a string of exciting household named clients across huge leisure and drinks brands.

About the role...

As a Data Marketing Analyst, the focus of your role will be to analyse marketing performance campaigns and create marketing based insights. You’ll work with digital marketing channels such PPC, SEO, Social and E-Commerce. Due to the agency structure, you’ll be working with a selection of the agency’s key clients and creating marketing focused data dashboards, ensuring the client is kept up to date with campaign progress and showcase performance.

About you...

To be considered for this Data Marketing Analyst, you’ll need to have experience in leading data configurations, event tracking, debugging and management of data properties for marketing based campaigns. As this role sits agency side, you’ll need to have confidence leading client facing meetings with key stakeholders. You’ll need to have used tools such as Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery and PowerBI. Knowledge of channels such as CRO, PPC, SEO and Paid Social would be a bonus.

This is one of many roles here at ThePlaceToBe so if you're interested in having an informal discussion about taking the next step in your career, don't hesitate to reach out!