Marketing Coordinator

JR United Kingdom; Skipton; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading business services company near Skipton seeks a Marketing Coordinator to support their marketing strategy for new business opportunities. The successful candidate will manage campaigns, coordinate events, and create engaging content while using tools like Hubspot to track performance and customer engagement.

Qualifications

• Excellent communication skills (written and verbal).
• Strong attention to detail and proof-reading abilities.
• Organised with a conscientious work approach.

Responsibilities

• Generate new business leads and increase brand awareness through marketing campaigns.
• Plan and coordinate events and maintain the company website and PPC optimization.
• Create content for various platforms including social media and podcasts.

Skills

Communication skills

Attention to detail

Copy-writing

Creative thinking

Tools

Hubspot

Microsoft Excel

Job description

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Our client is a leading business services company based near Skipton, North Yorkshire. They are looking for an outgoing, confident and enthusiastic person to work as a Marketing Coordinator, in a dynamic, evolving company.

You will assist in the co-ordination of the company marketing strategy to support generation of new business opportunities. You will be responsible for ensuring the implementation of multi-channel marketing campaigns that build awareness of the company USPs, brand identity and impact work, with a strong focus on digital marketing and communications, content and website development PPC, SEO and event organisation.

Responsibilities:

• Generation of new business leads and increase brand awareness through marketing campaign planning and implementation, using the full marketing mix (consideration of 4 key elements for effective marketing; product (service), price, place, promotion) to support business development.
• Carry out email marketing across services, brand and impact topics, using Hubspot.
• Event planning and coordination.
• Support with company website maintenance and PPC optimisation, including SEO and analytics tracking support the achievement of marketing and commercial objectives.
• Writing news stories, external PR pieces, advertorial content and case studies.
• Content creation including website, social media, videos and podcasts
• Maintaining accurate customer and prospect target lists, audience segmentation and setting-up automations for marketing processes using Hubspot.

We’re looking for someone with excellent communication skills (written and verbal) with strong attention to detail, copy-writing and proof-reading abilities. The successful individual will be highly organised with a conscientious approach to their work and be a self-starter with creative thinking skills, proficient in Microsoft Excel to a basic level as a minimum.