Marketing Controller

MacGregor Black; Ealing; On-site; GBP 64,000 - 86,000; Full time

Job summary

MacGregor Black partners with a leading retail group to recruit a Marketing Controller based in Ealing. You will lead commercially focused marketing across wholesale, trade and digital channels, translating trading priorities into integrated campaigns that boost engagement and sales.

You will manage a growing marketing team, embed data-led decision making, optimise supplier-funded activity and deliver measurable outcomes for the business in a fast-paced multi-channel environment.

Qualifications

• Significant senior marketing experience in wholesale/retail/FMCG or multi-channel env.
• Proven track record delivering campaigns linked to sales growth.
• Strong experience in trade, customer or supplier-funded marketing.
• Knowledge of digital marketing, e-commerce and performance campaigns.
• Strong commercial acumen linking investment to outcomes.
• Experience using customer data and insights to guide decisions.
• Ability to influence senior commercial and trading stakeholders.
• Experience leading and developing high-performing teams.
• Collaborative, pragmatic and delivery-focused leadership.
• Capable deputy to a senior marketing leader.

Responsibilities

• Lead development and delivery of integrated wholesale and trade marketing plans.
• Align activity with commercial priorities and trading plans.
• Create commercially focused campaigns to drive sales and engagement.
• Oversee digital marketing, e-commerce campaigns and performance.
• Maximise supplier-funded marketing revenue and ROI.
• Build strong supplier and commercial stakeholder relationships.
• Utilise data to improve targeting and effectiveness.
• Establish clear performance measures and reporting frameworks.
• Lead and develop teams across wholesale and digital marketing.
• Improve processes and ways of working across the function.
• Act as deputy to the Head of Marketing and support growth initiatives.

Skills

Multi-channel marketing

Wholesale & trade

Digital performance

Supplier-funded marketing

Leadership

Stakeholder influence

Data-driven decision making

Team development

Job description

Do you have experience leading commercially focused marketing across wholesale, retail or FMCG?

Can you demonstrate how marketing activity has directly improved sales, customer engagement and return on investment?

Are you an experienced people leader who can combine trade marketing, digital performance and supplier-funded activity?

MacGregor Black are partnering with a leading retail group on the search for a Marketing Controller. This is a permanent role based in Ealing.

Reporting to the Head of Marketing, the Marketing Controller will provide senior leadership across wholesale, trade and digital marketing activity.

Acting as the Head of Marketing’s second-in-command, you will translate commercial and trading priorities into integrated marketing plans that drive customer engagement, supplier investment and measurable sales growth.

This is a broad leadership role requiring someone who can balance strategic planning with hands-on delivery. You will oversee campaign performance across multiple channels, develop the marketing team and help embed a more commercial, data-led approach across the function.

Key Responsibilities:

• Lead the development and delivery of integrated wholesale and trade marketing plans across digital, e-commerce and offline channels.
• Align marketing activity with commercial priorities, trading plans, customer needs and wider business objectives.
• Develop commercially focused campaigns that drive sales, customer acquisition, retention and engagement.
• Provide senior oversight of digital marketing, e-commerce campaigns and performance optimisation.
• Maximise supplier-funded marketing revenue and ensure investment is converted into effective, measurable activity.
• Build strong relationships with suppliers, trading teams and commercial stakeholders to develop joint marketing programmes.
• Use customer, campaign and commercial data to improve targeting, effectiveness and return on investment.
• Establish clear performance measures and reporting frameworks across marketing activity.
• Lead, coach and develop teams across wholesale and digital marketing.
• Improve marketing processes, capability and ways of working across the function.
• Act as deputy to the Head of Marketing and support wider transformation and growth initiatives.

What We’re Looking For:

• Significant senior marketing experience within wholesale, retail, convenience, FMCG or another complex multi-channel environment.
• A proven track record of delivering commercially driven marketing programmes linked to sales and revenue growth.
• Strong experience across trade marketing, customer marketing or supplier-funded marketing.
• Good knowledge of digital marketing, e-commerce and performance-led campaign activity.
• Strong commercial acumen and the ability to connect marketing investment with measurable business outcomes.
• Experience using customer data, analytics and insight to inform marketing decisions.
• The ability to influence senior commercial, trading and supplier stakeholders.
• Demonstrable experience leading, developing and motivating high-performing teams.
• A collaborative, pragmatic and delivery-focused leadership style.
• The confidence and capability to deputise for a senior marketing leader.

Salary £75k plus benefits